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The Toronto Community Housing Corporation (TCHC) is taking on a conservation challenge of epic proportions to reach an estimated 164,000 tenants living in over 58,000 rental units across the city. As North America’s second largest housing provider, only surpassed by New York’s Public Housing Authority in size, this is no small feat. But the goal is a worthy one – to create a better place for TCHC residents to live and a better planet for all.

As part of this initiative, CineFocus Canada, Green Heroes’ production company, is working with Toronto Community Housing’s Capital Engagement and Conservation Program (CECP) to create a series of on-line shareable videos aimed at reducing energy consumption (electricity, water, natural gas) and waste in residential buildings across the city.

The mission is to produce ten short videos, each one showing a particular conservation challenge and how to fix it. In order to ensure the videos reach the largest number of people living in TCH’s 2,200 high, mid, and low-rise apartments, town homes and houses, the videos include animated characters and tenant profiles to give tips of what can be done to reduce consumption with the end goal of creating a better place to live.

CineFocus Canada is working with a highly creative and motivated team of Senior Program Leaders (SPLs) who are TCHC tenants or residents from the community assigned to each building. As each SPL is familiar with their community, they are able to tap into their local networks and provide advice on how to best engage local tenants.

Already CineFocus and the CECP team have created three animated videos aimed at energy conservation during cold winter months. The Keep Warm in Winter campaign videos use two animated characters (created by Andrea Nellis and animated by Luke Murphy) one, an energy hog and the other, an energy hero, to show viewers ways how they can stay warm and minimize their environmental footprint.

Check them all out here.

Stay tuned for the spring campaign videos that focus on recycling and waste reduction.

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