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Green Heroes got a major boost after a successful pitch by co-founder Joan Prowse to investors at the 2014 Imagination Catalyst competition on May 15. The judges (among them former Dragon Den investor Bruce Croxon) were impressed by the content of the pitch and CineFocus’ own commitment to helping develop a node of creativity and excellence using Green Heroes as a prototype for others to learn from.

 Imagination Catalyst is the Ontario College of Art and Design’s entrepreneurship and commercialization hub. Its mission is to help entrepreneurs launch new enterprises and commercialize their designs, products and services. The win gives CineFocus and Green Heroes access to office space, mentors, visiting academics and the talent base of OCAD’s students for one year.

Petra Kassun-Mutch, Executive Director of Imagination Catalyst, put the value of OCAD’s contribution at $20,000 and noted that already the hub has raised $12 million in investments for companies and projects previously selected for their incubator/accelerator program.

Green Heroes is a good fit with OCAD’s vision to focus the power of the cultural industries, creativity, scholarship and smart entrepreneurship to solve the most pressing social and environmental issues of our time.


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