You don’t need to do the big, huge monumental thing. You just need to do more of them and build them into your daily life.
– Willa Black
Imagine the changes we could see in the world if every person acted on their ideas. For Cisco businesswoman Willa Black, acting on her idea led to over a million changes; one million acts of green to be exact. Willa is the mastermind of the popular One Million Acts of Green campaign.
With CBC’s The Hour and its host George Stroumboulopoulos, the campaign took off inspiring Canadians to record one million acts of environmental good in a record few months.
Acting on the principle of Corporate Social Responsibility, Willa turned a marketing challenge into a green opportunity, resulting in over 4 million acts of green committed, and bringing about monumental change.
A single act, done by many, makes a big difference. Join the Green Heroes™ Academy to discover green acts that are fun to do and that earn you points on your way to becoming a Green Hero too!