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Saving the Planet One Story at a Time
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By Joan Prowse, Green Heroes co-founder

Five years ago today, in the midst of creating our first season of TV documentaries for TVO and building our Green Heroes web channel, my co-producer, John Bessai, received this text from our web developer:

Green Heroes.tv is now live!

It was an incredible feeling – after two years of development and pre-production, Green Heroes was no longer merely an idea, it was a reality. Since then we’ve gone on to tell stories and promote campaigns of 45 remarkable individuals who faced real challenges on the road to environmental success.

One of our goals was to include our audience in the conversation, at a time when social media was and crowd-sourcing was in its infancy. For example, in our first season we ran a “nominate a Green Hero” contest asking fans to upload videos and stories about someone who had made a difference in their community. The winner  was Mary Gorman, a journalist and fisherman’s wife who successfully stopped oil and gas development on the shores of her Nova Scotia home. She embodies the energy, drive and commitment to change that can inspire us all.

Watch her story here and look for her as our featured hero and campaign later this month.

In the meantime, why not take a moment and share our logo on your social media sites and let others know what Green Heroes has meant to you?

Or just wish us a Happy Birthday as we celebrate five years of saving the planet, one story at a time.

 

Mary Gorman poses for us in her 100% recycled GreenHeroes t-shirt

Mary Gorman poses for us in her 100% recycled GreenHeroes t-shirt

The Green Heroes Campaign is about finding inspirational stories about people who are making a real difference in the environment – and with our web channel and app our story pool expands exponentially to include people suggested by you!

 

Mary Gorman1Mary Gorman won the “nominate a Green Heroes contest” back in 2011. Mary, who co-founded the Save our Seas and Shores coalition (with Elizabeth May), was crowd-sourced as one of six finalist and then crowned our grand prize winner for her efforts preserving marine life in the Gulf of St. Lawrence. Her prize was to be profiled on our TV show and web channel. That fall Green Heroes went to her picturesque home in Nova Scotia to record her story.

As part of the trip, we met Farley Mowat at his summer home in Cape Breton. Farley shares a similar concern to Mary’s about the urgent need to protect the Gulf (whose waters touch five of Canada’s ten provinces and is home to over 2000 marine species.) We are honoured to have  him in this week’s episode, ‘Saving Oceans’.

‘Saving Oceans’ also features Cousteau granddaughters, Alexandra and Céline and retail giant and sustainable seafood pioneer, Paul Uys. With this top-notch roster of Green Heroes, we look at the future of Canadian oceans and fisheries, not only the marine life that lives in their waters, but all species (including humans) who rely on them for survival.

It’s not a doom and gloom scenario – rather it is an episode with a clear message of hope. Paul Uys, past VP at Loblaw’s story shows how community and business can take action to pioneer a program that gives consumer access to sustainable fish in Canadian supermarkets.

Céline and Alexandra Cousteau’s work as multiplatform filmmakers who travel the world to find stories that focus on the human connection to the hydrosphere emphasize how we must all co-operate in human society to achieve a livable future.

All the Green Heroes in this episode, as in the entire series, are committed to showing leadership in the complex struggle we face. We are proud to tell their stories and hope you are inspired to share them with your friends and get involved through our Academy app!

Green Heroes – Saving Oceans – airs Tuesday, July 16 at 7:30 ET on TVO and repeats Sunday, July 21 at 8:30 p.m. ET

WHERE TO WATCH:

Over-the-air (may vary in some areas)
Cable channel 2 (may vary in some areas)
Bell TV channel 209
TVO HD on Bell Fibe TV channel 1209
Rogers TVO HD channel 580
Shaw Direct channel 353

MEDIA CONTACT

Angela Garde
Communications and PR Specialist, TVO
P416-484-2600 x 2305
Eagarde@tvo.org

Social Media:
Nerese Richter
Nerese@GreenHeroes.tv
@GreenHeroesTV


Watch and learn about our celebrity Green Heroes

Join the Green Heroes™ Academy App to complete challenges and secret missions to become an honorary Green Hero too!

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This Sunday at the Green Living Show, Green Heroes announced their new winner, Mary Gorman. Driven by her love for the Gulf of St. Lawrence, Mary has fought to prevent oil and gas development in the area, after the Canada-Nova Scotia Petroleum Board issued two leases for oil and gas development on both sides of Cape Breton Island.

From left to right: Gretchen Fitzgerald, Sierra Club of Canada, Jason Priestley, Mary Gorman, Save Our Seas and Shores Coalition. Photo Credit: Ruby Tree Film

Mary’s 12 year battle to protect the thousands of marine species in the Gulf and the Acadian, Gaelic and Aboriginal communities that surround it has required every ounce of her passion and dedication to the cause. She has involved fishermen, First Nations leaders,  several environmental organizations and more recently public figures like Jason Priestley to bring awareness and protect the Gulph. Taking the BP Oil spill into account, we must be aware of the threat that this might represent for our land.

Despite obstacles, Mary has managed to get the two shoreline leases for offshore oil and gas at Cape Breton withdrawn. As a Grand Prize winner, Mary and her drive to protect the Gulf of St. Lawrence will be featured on the next season of TVO’s Green Heroes series. When called to the stage, a truly passionate voice took over the mic, urging us all to take a look at the situation and join her cause for the protection of our country’s environment. Mary’s heart-felt gratitude and unwavering determination were written all over her words.

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