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Acting On An Idea
03Jan
2011

Imagine the changes we could see in the world if every person acted on their ideas. For Ciscobusinesswoman, Willa Black, acting on her idea led to over a million changes; a million acts of green to be exact.

When her workplace challenged Cisco employees to come up with an idea to bring the human network effect to life, Willa rose to the challenge, recognizing that major changes could come about by bringing together lots of people.

Willa Black

Photo credit: Devin Lund

After examining her own life and daily habits, Willa contemplated the idea of power in numbers. She imagined changing simple acts in her daily life, such as turning off lights, washing clothes with cold water, carpooling, or planting a tree, and was excited by the potential reverberations if mimicked by a street, a city, and a country of others.

Acting on the principle of Corpoate Social Responsibility, Willa turned a marketing challenge into a green opportunity, resulting in over 4 million acts of green committed, and bringing about monumental change. Got an idea to change the world? Set your ideas into action!

Remember – in the battle to save the planet, act on your ideas. Share your story of how you’re ideas into action by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!


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