Step 6: Sensitizing Stakeholders
2011
When a homeowner in Toronto, Canada can’t keep up with the harvest produced by their trees, some of them let “Not Far From The Tree” know and volunteers come by to pick the fruit.
The harvest is split three ways: 1/3 is offered to the tree owner, 1/3 is shared among the volunteers, and 1/3 is delivered by bicycle to be donated to food banks, shelters, and community kitchens.
This is a good example of a project that helps “sensitize stakeholders” thereby scaling the 6th face of Ray Anderson‘s Mount Sustainability.
Photo credit: NFFTT
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Spreading the harvest and sensitizing the community about sharing good, locally produced food. Sensitizing stakeholders, in this case, owners of urban fruit trees and agencies in need of healthy food.
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