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Not Far From The Tree

When a homeowner in Toronto, Canada can’t keep up with the harvest produced by their trees, some of them let “Not Far From The Tree” know and volunteers come by to pick the fruit.

The harvest is split three ways: 1/3 is offered to the tree owner, 1/3 is shared among the volunteers, and 1/3 is delivered by bicycle to be donated to food banks, shelters, and community kitchens.

This is a good example of a project that helps “sensitize stakeholders” thereby scaling the 6th face of Ray Anderson‘s Mount Sustainability.

Photo credit: NFFTT

Photo credit: NFFTT

Awareness in the community gets raised by this project while making good use of healthy food, addressing climate change with hands-on community action, and building community by sharing the urban abundance.
In 2010 Not Far from the tree picked nearly 20,000 lbs of fruit from 226 trees, participated in 40+ fairs, festivals, and community events across the city and ran 12 preserving workshops.Click the image to watch the video in H.264

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Spreading the harvest and sensitizing the community about sharing good, locally produced food. Sensitizing stakeholders, in this case, owners of urban fruit trees and agencies in need of healthy food.

Remember – in the battle to save the planet, scale the sustainability mountain. Share your story of how you’re scaling the sustainability mountain by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!

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