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Valerie Casey, founder and Executive Director of the Designers Accord, used her SXSWInteractive keynote last year as a call to rally the interactive community to create positive social and environmental changes based on sustainability.

This notion fits in very well with Ray Anderson’s 7th and final front on Mount Sustainability, “redesigning commerce”.

Valerie said that the interactive community will be the one to make the  biggest strides in the sustainability effort because  members of the digital community control a great deal of  the dissemination of information.

She says they are in the best position to help shape the global community into a more eco-conscious one. They are particularly influential because they are designers and communicators all in one.

The Designers Accord provides a platform for product designers and anti-consumption environmentalists to find common ground and begin tackling the problem of sustainability together. Here is a video of a few segments of Valerie’s address (the most relevant part is around the 3rd minute):

[youtube]http://www.youtube.com/watch?v=805-HI8Jx2I[/youtube]

Redesigning commerce is what the Designers Accord is all about.  Why not learn more about this important initiative and take on the 7th front of Ray Anderson’s Mount Sustainability.  The world needs more companies like Interface Carpets and CEOs like Ray Anderson.

Remember – in the battle to save the planet, scale the sustainability mountain. Share your story of how you’re scaling the sustainability mountain by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!


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