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The New Model T
13Mar
2011

Henry Ford revolutionized the automotive industry with his Model T back in 1908. He claimed the customer could have a car “any color that he wanted, so long as it was black”.

It was a car designed for the masses, from the well-heeled, affluent captains of industry to the lowly assembly-line workers.  Ford’s vehicles, though made with the highest quality materials, were extremely affordable.

We have journeyed over a century away from the launch of the Model T, and as Ian Clifford indicates, we might just be “on the verge of very, very significant change, very disruptive change, sort of at a scale that we haven’t seen for a very long time.”

Model T Ford Roadster

The thought of an electric car is a bit like the concept of 3D films; the idea is old, the concept has taken off a few times and failed, but we might just be getting closer to making it happen for good.

Hybrids have been on the market for a few years now, and several companies such as Dynasty Electric Cars, Miles Electric Vehicles, Global Electric Motorcars and Clifford’s ZENN Motor Company are pushing the boundaries of electric car technology.

The fact that these cars are still not easily accessible is due not only to their currently inflated prices, but also to the electrical power overload that this whole transition implies for our current electrical supply.

Tesla Roadster, all-electric sports car, charging

The future of electric vehicles still holds a lot of uncertainty. For example, where will we charge them? Replacing gas stations with battery charging stations is always a possibility. One idea floating around is that consumers should be able to buy multiple car batteries that can actually slide in and out of their cars.

This would allow us to have back ups for whenever we run out of juice. The only thing certain is that with the rising cost of oil and the climate changes we are facing, we are indeed at a moment of change, perhaps a change that will lead us to have ‘any color–so long as it’s electric.’

Remember – in the battle to save the planet, plugging into green matters! Share your story of how you are working to reduce carbon emissions, by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!


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