Saving the Planet One Story at a Time
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For as long as Tom Heintzman can remember, he has felt a personal commitment to the environment. The President and Co-Founder of Bullfrog Power, Canada’s 100% green energy provider, believes his appreciation of nature stems from early family canoe trips, and the hours spent exploring the outdoors as a child. Tom’s first memory of protecting the environment involves recycling with his grandmother, back during a time when municipal programs were not in place. In varying capacities, Tom has woven environmentalism into all stages of his life and work.

Over the years, Tom has felt a growing concern about the impact humans are having on the planet, and he has developed a strong desire to find alternate actions or solutions homes and businesses can implement to help reduce their footprint. Starting a renewable energy company was the logical continuation or next step in his personal story. Through Bullfrog Power, Tom and his business partner, Greg Kiessling, offer Canadians green energy choices for their homes and businesses. By choosing green electricity and green natural gas through Bullfrog, Canadians are able to reduce their environmental impact, support the development of new renewable generation in Canada, and help influence change in Canada’s energy landscape.

Often Tom is asked where the name “Bullfrog Power” comes from. According to Tom, Bullfrogs represent “green” without being too literal. Also, frogs are an indicator species and among the first to feel the impacts of climate change. The personality of the bullfrog also fits the company brand: bullfrogs are small but they each have a big voice. Ultimately, the meaning behind the name reflects attributes of bullfrogpowered customers. They are individuals making a big difference for the environment and energy landscape in Canada.

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