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ClimateSpark narrowed down the field to the top 20 voter-ranked projects, with CineFocus producers John Bessai and Joan Prowse’s GreenHeroes campaign a part of the pack. ClimateSpark, an initiative run by the Toronto Atmospheric Fund, probed Toronto companies for 10 great ideas to reduce the city’s climate impact. The winning idea will be supported with a hefty $500,000 in venture funding.

The GreenHeroes “Take Action” campaigns aims to transform audiences from mere viewers to involved do-ers by celebrating people like Boston Bruins defenceman Andrew Ference, who created the NHLPA’s Carbon Neutral Challenge to which 500 players signed on to carbon off-sets. Andrew admits that the actions of 500 guys may not make a huge difference in the grand scheme of things, but their actions do reach a lot of eyeballs, inspiring people to make change in their own lives.

CineFocus plans to use the Venture Challenge funding to add a GreenHeroes “Call to Action” social media game. It’s a challenge-based game where players track reductions in energy or water use. Because the monthly savings are combined for an entire group, this encourages people to form teams and effectively spread the message of conservation.

To vote for the GreenHeroes proposal follow the ClimateSpark registration instructions on the ClimateSpark home page. Then once you’re logged in, go to the GreenHeroes Proposal (You can also find it by typing “GreenHeroes” in the search field.”) Read it, then underneath it says “Your Rating” and there are a bunch of empty stars. Click on the number of stars you think our proposal deserves and the stars will turn red. Then scroll down past the comments our proposal has so far and you’ll see empty fields to fill in your comments. After you’ve commented, click “Save” and you’re done. Remember to click save or your ratings and comments will be lost!


  1. David Banigan | November 5, 2011 at 6:14 pm

    An outstanding series.

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