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Last year we kept you up-to-speed on our status in the ClimateSpark Venture Challenge, a funding competition to support big green ideas in Toronto, where CineFocus, the production company behind GreenHeroes, is based.

We also showed our viewers how to support us. And support us they did! GreenHeroes became a top 10 ClimateSpark finalist. In the final stage of the competition last week, we pitched our social media game to ClimateSpark investors. The game is in the early stages of development and, like the Take Action campaign on our website, will transform our viewers into “doers” by engaging them in green actions that will reduce carbon emissions.

We’d like to give a big thank you to ClimateSpark for providing us with this opportunity and we’re very excited to attend the ClimateSpark Launch Gala. It will be a great opportunity to meet people active in generating and financing green ideas and celebrate the winners of the Toronto Community Foundation’s Green Innovation Awards who will be announced at the event. The ClimateSpark Launch Gala is on February 7.

We’d also like to thank our partner ThingTank Lab for dedicating an Idea Jam (a type of focus group run by the organization) to GreenHeroes to help us prepare for our presentation to investors. Participants gave us feedback on a dry run of our pitch and shared ideas about how to optimize the game’s potential to bring about green change. The group was very enthusiastic and we had a lot of fun.

Idea Jam participants brainstorm. Photo credit: Marie-Eve Belanger, ThingTank Lab http://thingtank.ca

We will let you know when the results of the ClimateSpark Venture Challenge are in!

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