Saving the Planet One Story at a Time
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On Monday, April 22, 2013 at 7pm and 7:30pm, Green Heroes™ will premiere the new, exciting, and enticing second season on TVO. Produced by CineFocus Canada in association with TVO, the 6 x 30 minute series tells remarkable stories of people who acted on their ideas and heroically “ventured forth” to protect our planet. From the celebrity to the everyday person, each story details the different paths and interests the Green Heroes have taken in their quests to help save the world. Season 2 launches with special back-to-back episodes, “Biting into Change” and “Green is the New Black”, featuring Chef Jamie Kennedy, Daniel Lanois, Adria Vasil, and many more amazing Heroes who are saving the planet.

Now you can help save the world and become a Green Hero too by downloading the new Green Heroes™ Academy App (http://academy.greenheroes.tv) with different missions and actions relating to each of the upcoming episodes.

At 7pm, “Biting into Change” looks at how food is at the core of our life, but changing how we produce and consume food is at the centre of a sustainable life. That is why these Green Heroes are finding planet-saving at the end of a fork with celebrity chef Jamie Kennedy and renowned musician and producer, Daniel Lanois, at the forefront of it all.  Jamie is one of Canada’s most celebrated chefs, and his passion for locally grown food has shaped the evolution of Canadian cuisine, one dish at a time. Collaborating with musicians and chefs to create FoodStock, a culinary event that drew 30,000 supporters to stop the mega-quarry of Southern Ontario farmland, Jamie is definitely one Hero to watch. Daniel is another Hero who made an impact by stepping out of the recording studio, after producing career-changing records for Bob Dylan, U2 and Emmylou Harris, and became a food advocate supporting Ontario farmers. In August 2011, he hosted and and helped organized the Harvest Festival Picnic in Hamilton, a celebration of local food and music with a line-up of stellar musical acts including the Tragically Hip and Sarah Harmer.

Then at 7:30pm, “Green is the New Black” observes that, for the planet, fashion and beauty items costs more than the price tag and that is why these Green Heroes are making it hip to go green. Adria Vasil is known for her informative Ecoholic books and column in NOW Magazine, offering incites on how to better treat our homes and bodies. Another Hero helping to green the beauty industry is Donna Bishop, a former makeup artist/hair stylist who has been a been a beauty and fashion insider for over 10 years. She created Green Beauty, a curated online beauty boutique and full-service spa in Toronto on her mantra that there is no need to compromise quality and effectiveness of makeup and other beauty products in order to be conscientious. “Green is the New Black” fittingly features eco-fashionista Kelly Drennan, founder Fashion Takes Action, the one and only organization in Canada that is re-sizing fashion’s footprint from the inside out. Over the years, Kelly witnessed, first hand, the enormous impacts of fashion, from energy, waste, chemicals and human rights abuses. Instead of being part of the problem, she decided to be part of the solution and today her organization is transforming the clothes we wear to make them more affordable and sustainable.

Be sure to tune in on EARTH DAY, April 22nd, at 7pm for our 1 hour, back-to-back Season 2 premiere on TVO. Full episodes and webisodes of all the featured Green Heroes will also be available on the Green Heroes™ website: https://www.greenheroes.tv/

Also play along with our Green Heroes™ Academy App, a fun way to help save the planet


On air:

Over-the-air (may vary in some areas)
Cable channel 2 (may vary in some areas)
Bell TV channel 209
TVO HD on Bell Fibe TV channel 1209
Rogers TVO HD channel 580
Shaw Direct channel 353


Angela Garde
Communications and PR Specialist, TVO
P416-484-2600 x 2305

Social Media:
Nerese Richter

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