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Ric O’Barry’s first environmental act took place on April 22, 1970, when he was arrested for freeing a captive dolphin. What makes his story particularly poignant is Ric was unaware that this action would change the course of his life, taking him from dolphin trainer to dolphin protector.

During the 1960s, Ric’s love of marine life led to a position at the Miami aquarium where he trained the five dolphins that regularly appeared as Flipper on the popular TV series. When the series was cancelled and the dolphins warehoused, Ric realized the error of his ways and began a crusade to save dolphins from captivity and senseless death.

Ric’s campaign has been fuelled by the 2010 Oscar® winning film The Cove and by his determination. Today, as Japan prepares to host the Olympic summer games in 2020, Ric is calling on Japan’s Prime Minister to halt the annual dolphin capture and slaughter that takes place around the coast of the country in Taiji.

Ric is not the only Green Hero using a 2020 target date for campaigns aimed at changing government policy and individual behavior in favour of the planet.

Already underway are Earth Day events leading up to the 50th anniversary date with a goal of inspiring 3 billion people worldwide to take part on April 22, 2020.

But why wait for Earth Day? Now is a great time to reflect on ways we can protect our planet today. Here are 30 suggested ways to create a more hopeful situation leading to Earth Day’s 50th birthday. How many are you doing right now and how many more would you like to adopt during the countdown to 2020?


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