Swim Guide Expands into U.S.
Last week, we had a great time filming Ontario Power Authority and Toronto Hydro’s participation in the Clean Air Commute for an upcoming episode for our television series on green transportation. These companies have done great work for the environment and we are proud to share their inspiring stories.
Clean Air Commute is an annual week-long event in which individuals take environmentally friendly modes of transportation to work. Many workplaces participated.
Together with local utilities, the OPA helps Ontarians better manage their energy use through its saveONenergy conservation programs – designed to help home owners and businesses across the province save energy, reduce their electricity costs, and reduce green house gases. There are many initiatives offered, from removing old in-efficient appliances through the FRIDGE AND FREEZER PICK-UP to upgrading lighting systems through the SMALL BUSINESS LIGHTING incentive.
This year, 188 OPA staff members participated in the Clean Air Commute, contributing to 6.56 tonnes of avoided pollutants and travelling a total distance of 34, 467.79 km!
Here’s a fun picture of some OPA staff hamming it up for the camera during our shoot!
Toronto Hydro delivers efficient, environmentally responsible electricity to many businesses and residences in the city. One of its many green initiatives is an electric vehicle pilot program that facilitates charging options for participants.
192 Toronto Hydro staff participated in the Clean Air Commute this year!
Check out this fun picture of Toronto Hydro staff posing in one of the company’s cool green cars. Toronto Hydro has 10 hybrid vehicles and one electric car in its fleet of 153 introduced in 2011.
As you will see when our film airs, Ontario Power Authority and Toronto Hydro demonstrate the teamwork and the community building that happens when people go green. We are very happy to have documented the Clean Air Commute with these environmentally responsible companies. Can’t wait to air this episode in 2013, so they can inspire you!
Speaking of inspiring stories, congratulations to Clean Air Partnership for winning our Clean Air Commute Twitter contest last week with this Tweet!:
CAP Tweeted us its amazing blog post about its staff member’s journey from Mississauga to Hamilton, chronicling the need for good cycling access and safety. It’s a must-read for anyone interested in nature, cycling or good old fashioned road trip story. We will send him a GreenHeroes t-shirt made from 100% recycled fabric.
Stay tuned to our blog for more stories about our filming adventures and our inspiring subjects!
Rob Stewart‘s goal is to “morally bind you to making better decisions for the future.”
The shark protector and GreenHero recently spoke at the Royal Ontario Museum on World Oceans Day to promote his message of conservation: each of us has the power to enact change. The key is to become aware of our impact, know how we can change things and then make informed decisions.
Rob said that most people wouldn’t consume shark or do other environmentally dangerous activities if they knew that such practices seriously threaten the fish, corral and other things underwater that we depend on.
The shark finning industry has made it difficult to avoid shark fin soup. One shark food item’s dishonest title can be translated to “fish wing soup” — people don’t even necessarily that it contains shark in it and so can’t avoid it without being aware.
Shark fin has been banned in cities and other places all around the world. The various campaigns to ban shark fin prove that, by speaking out, citizens can help the earth. Rob showed a very moving film about a class of grade six students in Saipan who, inspired by Sharkwater, wrote to their Governor to ban shark finning, a key in prompting the second shark fin ban in the world.
But Rob’s work involves much more than raising awareness about the importance of sharks. At the talk he promoted his upcoming documentary Revolution, a story about “the evolution of life on earth and the Revolution to save it.”
The message of the film, slated for a fall 2012 release at the Toronto International Film Festival, is that we must balance ocean ecosystems if we want to protect what we need for survival. Rob provide a page of sustainable fish for human consumption at the event.
Rob showed clips of Revolution at the event. The footage is stunning. Check out his photographs of the making of Revolution from the Facebook Page for the film.
Watch Rob’s talk online.
Learn more about what you can do to help our world’s ecosystems by checking out Rob’s non-profit organization United Conservationists.
To celebrate World Oceans Day, GreenHero Rob Stewart, the shark activist and filmmaker behind the documentary Sharkwater, will talk about his journey to becoming a global champion for sharks at the Royal Ontario Museum Friday, June 7. There will also be a sneak peak of his new film Revolution, slated for a fall 2012 release. Book your tickets now! Public: $22 Members: $17.
United Conservationists, an organization committed to protecting sharks, is holding a Twitter contest for free tickets.
TVO water documentary stars The Water Brothers will be at the event to introduce Rob. They will have their own event earlier in the day.
Last week, GreenHeroes producer Joan Prowse and other media professionals gave a talk on how to monetize digital media at the Yorkton Film Festival in Saskatchewan.
Joan drew from her years of experience creating social issue documentaries for CineFocus Canada, the production company behind GreenHeroes. She described how filmmakers can get money to finance their projects and make money from their work by connecting to an audience.
Also on the panel with Joan were: Matt Hornburg of marblemedia, which produces a medieval-themed game show television series for tweens called “Splatalot,” airing on YTV in Canada; Amy Matysio, creator of an online web series called “InSAYSHAble”; and Erica Hargreave of Ahimsa Media, the company behind the interactive series “Roamancing,” about a group of people traveling and looking for love.
Joan Prowse is very proud to be a part of the acclaimed Yorkton Film Festival. It is celebrating its 65th year and is the oldest film festival in North America.
May is Bike Month and it’s a great opportunity to get involved with your cycling community. The City of Toronto and the Toronto Cyclists Union present Bike Month this year to promote cycling.
Defenceman for the Boston Bruins Andrew Ference, one of our GreenHeroes, has set a great example by cycling to work and advocating for this and other green action. We created the Pedal Power campaign to show you how you can get into cycling and help others get into it too.
Also, check out this blog post from our archives to learn about the benefits of cycling to your health and the environment and tips to cycle safely and comfortably.
Here’s an inspiring GreenHeroes guest post by the founder of Bike Train about his journey to give cyclists a place to store their bikes on trains.
How are you taking part in bike month? Cycling to work for a week? Buying a new bicycle? We’d love to hear from you! Please leave us a comment below this post or Tweet us at @GreenHeroesTV. You can use the #BikeMonth hashtag too, to further share your message.
GreenHeroes is back filming its next season! This time there is a new generation of heroes, all unafraid to roll up their sleeves and step on some toes to get the job of saving the planet done!
Sample some local cuisine in the Niagara region with local food pioneering chef Jamie Kennedy and meet Mary Gorman, the winner of our GreenHeroes contest in her hometown of Merigomish, Nova Scotia where she is trying to stop off-shore oil exploration in the Gulf of St. Lawrence.
These are just a few of the over 20 new Heroes to meet online and on-air on TVO.
Art is a compelling tool for green change.
Ladies of the Lake, which Annabel co-founded to clean up Lake Simcoe, has been very successful largely because of $400,000 in sales from the Ladies of the Lake calendar. Annabel credits this success to the photographer whose artistic skills captured the beauty of the Ladies and the scenery, in which they posed nude. He made them feel comfortable, so they looked natural. This seed money they used to raise over $50 million in government funding to restore Lake Simcoe and its shoreline.
Mark shared similar thoughts about the importance of having artists on board an environmental cause.
“Artists have a different way of explaining the love and connection to water.”
Mark co-founded Lake Ontario Waterkeeper, an organization that works to make Lake Ontario safe and clean.
He has collaborated with musicians such as Gord Downie and Sarah Harmer (also GreenHeroes) to raise funds and awareness to protect Lake Ontario. But, Mark explained, the musicians do more than play their music at events. They study the issues. They are passionate about the issues.
The issues have affected the artists personally, in their own communities. This impact is often the catalyst for environmental change. Mark said that the best LOW clients have been the ones who were “strongly connected to water.”
Annabel also expressed the need to connect citizens to the lake and bring them into the decision making process on Lake Simcoe activism. The lake “belonged to the people.”
After Mark described the LOW Swim Guide, an app that informs users of the safety of beaches in Lake Ontario, Annabel suggested that Ladies of the Lake could build on the work that others are doing, like the guide.
We thank Annabel and Mark for sharing their understanding of what makes environmental activism successful. We anticipate that their wisdom will motivate others to champion their own causes.
We also thank the Green Living Show for facilitating this panel. It was a thrill to be a part in such a successful show!
With a record attendance of over 37, 000 people, demand for innovative products and services is definitely growing – and showing! “Very soon, I think, we’ll be dropping the Green and just call it “The Living Show” says Joan after visiting the 450 exhibitors, all approved by Green Living and seeing visitors drop off some of the over 49, 000 pounds of e-waste to be recycled. You can find their products year-round at the Green Living Marketplace. Coming soon to the Marketplace – GreenHeroes T-shirts and DVDs for purchase there.
Interested in living green?
Then join GreenHeroes in Toronto at the Green Living Show, the largest show in North America dedicated to current trends in green innovation.
Don’t forget about your chance to win free tickets to the show by answering our GreenHeroes trivia questions on Facebook.
Come to the Green Living Show to keep up with the greenest green. The show takes place from April 13-15 at the Direct Energy Centre, Exhibition Place.