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November marks the transitionary period from vibrant fall foliage to winter’s beautiful crystal clear skies…and all the pale and muddy shades in-between.

While some may be delighted to see the seasons first snow flakes fall from the sky, others may not feel so cozy to the thought of the coming winter landscape. Nevertheless, we will continue with cheerful optimism – and what better to spread that November cheer but with the launch of a new Green Heroes Academy Contest!!! [I can already hear the forming snow flakes cheer from the skies] To celebrate Canada’s transition from Autumn to Winter beauty (and with it the coming holiday season), Green Heroes partnered with Donna Bishop’s Green Beauty salon to award November’s winner with a $125 certificate for use at the salon along with a consultation.

Green Beauty is a full service hair and beauty salon location in beautiful Lawrence Park in Toronto, as well as an online boutique. At Green Beauty, we are beauty fanatics who won’t sacrifice performance or quality in our skin care, make up or hair care. And we insist that these products are clean, healthy and safe for your entire family.  How do we decide what’s safe? We don’t. We decide what works. Founder and makeup artist Donna Bishop tests every single product to ensure it meets our high performance standards (several brands are used on actors in films and TV series). We let the experts decide what is safe, like David Suzuki and Environmental Defense. That means there are no carcinogens (cancer-causing), endocrine disrupting (mess with your DNA), or animal testing (that’s right bunny—you’re safe). All the ingredients are listed, every single one, whether you buy online or come into the salon. No surprises. Love that.

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To win the prize, this month’s action is to introduce us to your favourite eco store (for clothes or beauty products) and tell us why you like it.

Watch what NOW Columnist (and Green Hero) Adria Vasil loves about her favourite eco store as she gives us a tour of The Big Carrot in Toronto.

Here’s how to enter:

1) Play or Download the Green Heroes Academy on your mobile device @ www.academy.greenheroes.tv

2) Join the ‘Green Heroes Academy‘ Group on Facebook

3) Complete Action: Beauty Mission – Shop Wisely – Action 2: Introduce us to your favourite eco store (for clothes or beauty products) and tell us why you like it.

4) Upload to the Green Heroes academy Facebook group with ‘#GreenHeroesContest’ in the caption.

5) Share! The most likes on Facebook wins.

On Saturday, June 15th, Environmental Defence held a gathering of all that is green beauty and healthy living. From making your own facial scrubs, learning about innovative new products, and even getting a full makeover, the Just Beautiful Eco-Beauty Market event was truly a success for green heroes everywhere.

While at the market, customers were given the Environmental Defence Personal Care Products Pocket Shopping Guidepocket guidea great way to easily identify the Toxic Ten in your products with a pocket-sized card. The vendors also offered amazing samples of their products while also explaining a bit about the importance of their companies and living green.

Graydon Moffat, creator of GRAYDON – Clinical Luxury by Nature, told us a bit about her “green cream”, which contains oils from broccoli seeds, saying: “Broccoli is my Green Hero”. Graydon is innovator with a wonderful cream and even better product line that meets specifications or requirements of beauty products because all of the info is readily available on her website

Next up, we met Ella Nunes – creator of Ella’s Botanicals, as well as Evan Healy of the evanhealy brand of skin and body care products. There were so many wonderful companies abiding by the Just Beautiful Pledge, including YOGA-TTA, a cool yoga mat spray, The Basic Elements, a new local company with vegan and organic skincare products, and Good Roots, an Toronto-based social enterprise that doesn’t charge tax for feminine care products! The team from eaurganic were another group of innovators in attendance at the Market that include vegan-friendly and gluten-free products.

A detailed list of all the vendors is available on the Environmental Defence website:


Tune into Green Heroes this week for our Fashion and Beauty episode Green is the New Black featuring Ecoholic author Adria Vasil, Green Beauty spa owner, Donna Bishop (who is also a cabinet member of Environmental Defence’s Just Beautiful campaign) and Fashion Takes Action’s Kelly Drennan

Our newest Green Hero, Kelly Drennan, is an eco-fashionista on a mission: to create awareness about supporting ethical, sustainable fashion. As the founder of Fashion Takes Action, a premier non-profit organization focused on ensuring sustainability in every item of clothing, shoes, and accessories, Kelly has a new and exciting event coming up this week to help save the planet.

In its 3 season, FTA and WHEN (Women’s Healthy Environments Network) team up for Connect Beauty, a lively event that features high-profile environmental leaders modelling eco-fashion trends! On Wednesday, May 22nd, eco-leaders and eco-preneurs will gather for great raffle prizes, auctions on clothing seen right on the runway, local food and drinks, and a chance to purchase ethical products from a variety of businesses.

You can buy tickets to the annual event and support the demand for ethical, sustainable fashion. Live Green cardholders receive a special discount on tickets to the event as well!

Connect Beauty takes place on Wednesday, May 22nd, at Revival Bar – 7pm

Kelly, FTA, and many other eco-friendly beauty and household businesses, tips, games, and challenges can be found on the new “Green is the New Black” Mission on the Green Heroes™ Academy App. Play a game, play a part in changing the world: Join the Green Heroes™ Academy to take quizzes, complete dares, and test your eco-fashion knowledge while helping save the planet!


More Info

Buy tickets to Connect Beauty: http://www.connectbeauty.ca/connect-beauty-2013.html
Learn more about FTA and support Kelly’s organization: http://www.fashiontakesaction.com/
Join the Green Heroes™ Academy to help Kelly save the planet: http://academy.greenheroes.tv

Check out the Green is the New Black Beauty Mission on the Green Heroes™ Academy App for more great ways to take action through fashion: http://academy.greenheroes.tv

Watch and learn about our celebrity Green Heroes

Join the Green Heroes™ Academy App to complete challenges and secret missions to become an honorary Green Hero too!

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