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This past week CineFocus and The GreenHeroes Team headed to Canada Music Week that took place in Toronto.

Along with big names like Sammy Hagar and Sarah McLachlan, this celebration of Canadian talent included more than 100 performers from all over the world.

CineFocus captured some great performances by Eco-conscious musicians, attended interviews and asked performers to weigh-in on why the environment is so important to them.

Several celebrated musicians have used their fame to spread the word about greener, healthier living and treating the earth with greater respect. There are some great examples in the music world of how fame can serve as a place to increase awareness.

Melissa Etheridge, who was in attendance at this Canada music week, won an Academy Award for the song she penned for Al Gore’s An Inconvienient Truth.
Appropriately entitled “I Need to Wake Up” this song sends a warning message and provided a great audio backdrop for Gore’s successful film. In 2006, Etheridge once again brought attention to ecologically friendly living when she toured through Canada and the U.S. using exclusively bio-desiels for all her vehicles.

Stay tuned for updates from our team as they share their spoils from Music Week.

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