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cinefocus_final-logo colourIf not for the creation of CineFocus Canada 25 years ago today, Green Heroes would not exist today, along with numerous other titles that have made a difference and raised awareness on key issues since the company’s formation in 1991.

When founding members John Bessai, Carl Bessai, David MacDonald and Joan Prowse released their first video they didn’t expect it to become a national discussion piece or be the genesis of a company that’s gone on to create more than 50 videos and 20 hours of documentaries and TV programming for a host of  environmental, labour and social justice clients and broadcasters around the world.

Highlights and friendships are too numerous to name in a short post so check out the company’s news page that chronicles some of the highlights over the years.

CineFocus has so many people to thank, who have helped to build the company and its incredible catalogue of programs that aims to tell Canadian stories worldwide and make a positive impact on people’s lives and causes here at home and abroad.

Twenty five years later, CineFocus continues to make inspiring and insightful videos, documentaries and TV shows and to evolve the platforms where they can be seen. Watch for a new web site and on-line channel in June, and for their urban renewal documentary set in Lawrence Heights, now in production. Also in June CineFocus is celebrating winners of the Transformative Change award, with a series of video profiles they are producing for their original and long-standing client, the Association of Ontario Health Centres.

For more on the company’s history and projects, check out a feature article on founder Joan Prowse in the new on-line publication Liisbeth starting February 22.

Join in CineFocus’ on-line celebration by posting a memory on Face Book or tweet out at #CineFocus25. We’ll add you to the invite list for our 25th anniversary celebration this year!



TVO’s premiere of Green Heroes’ second season featured Daniel Lanois and other performers at the 2012 GreenBelt Harvest Picnic. Inspired by the annual gathering of great music and wholesome local food, CineFocus Canada and the Green Heroes team are running a contest this month and giving away a pair of tickets to this year’s Greenbelt Harvest Picnic on August 31, 2013 featuring Gordon Lightfoot, Emmy Lou Harris and many more amazing musicians.


The contest doesn’t require any petitioning and we most certainly are not asking you to dress up in a fancy costume parading around the streets as an environmental super hero (although this is always welcome)….

Your mission (should you decide to take it):

(1)  Join the Green Heroes Academy Facebook page via the Intro Mission at academy.greenheroes.tv, and if you already have you’re half-way there!

(2)  Enter the Food Mission: Biting into Change”. Once inside the mission select  ‘The Locavore Pledge” challenge and scroll down to find action #4 and take the required picture. Posting with the hashtag #GreenHeroesContest.

(3)  With the picture automatically posted in the Green Heroes Academy page on Facebook, share your picture-post to gain the most likes and retweets by August 26 to win two tickets to the Greenbelt Harvest Picnic on August 31st.

Good luck to all you Green Hero recruits and we wish you well on your journey of greenspiration. This year’s picnic will feature musical acts such as Neil Young & Crazy Horse, Emmylou Harris, Daniel Lanois, the Arkells and many more; along with the great people that grow Ontario’s food. The Harvest Picnic is a perfect way to lead into the Harvest season.

Best of luck,

The Green Heroes Team



Over-the-air (may vary in some areas)
Cable channel 2 (may vary in some areas)
Bell TV channel 209
TVO HD on Bell Fibe TV channel 1209
Rogers TVO HD channel 580
Shaw Direct channel 353


Angela Garde
Communications and PR Specialist, TVO
P: 416-484-2600 x 2305

Social Media:
Justin Arjune

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