Saving the Planet One Story at a Time
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November marks the transitionary period from vibrant fall foliage to winter’s beautiful crystal clear skies…and all the pale and muddy shades in-between.

While some may be delighted to see the seasons first snow flakes fall from the sky, others may not feel so cozy to the thought of the coming winter landscape. Nevertheless, we will continue with cheerful optimism – and what better to spread that November cheer but with the launch of a new Green Heroes Academy Contest!!! [I can already hear the forming snow flakes cheer from the skies] To celebrate Canada’s transition from Autumn to Winter beauty (and with it the coming holiday season), Green Heroes partnered with Donna Bishop’s Green Beauty salon to award November’s winner with a $125 certificate for use at the salon along with a consultation.

Green Beauty is a full service hair and beauty salon location in beautiful Lawrence Park in Toronto, as well as an online boutique. At Green Beauty, we are beauty fanatics who won’t sacrifice performance or quality in our skin care, make up or hair care. And we insist that these products are clean, healthy and safe for your entire family.  How do we decide what’s safe? We don’t. We decide what works. Founder and makeup artist Donna Bishop tests every single product to ensure it meets our high performance standards (several brands are used on actors in films and TV series). We let the experts decide what is safe, like David Suzuki and Environmental Defense. That means there are no carcinogens (cancer-causing), endocrine disrupting (mess with your DNA), or animal testing (that’s right bunny—you’re safe). All the ingredients are listed, every single one, whether you buy online or come into the salon. No surprises. Love that.

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To win the prize, this month’s action is to introduce us to your favourite eco store (for clothes or beauty products) and tell us why you like it.

Watch what NOW Columnist (and Green Hero) Adria Vasil loves about her favourite eco store as she gives us a tour of The Big Carrot in Toronto.

Here’s how to enter:

1) Play or Download the Green Heroes Academy on your mobile device @ www.academy.greenheroes.tv

2) Join the ‘Green Heroes Academy‘ Group on Facebook

3) Complete Action: Beauty Mission – Shop Wisely – Action 2: Introduce us to your favourite eco store (for clothes or beauty products) and tell us why you like it.

4) Upload to the Green Heroes academy Facebook group with ‘#GreenHeroesContest’ in the caption.

5) Share! The most likes on Facebook wins.

On Saturday, June 15th, Environmental Defence held a gathering of all that is green beauty and healthy living. From making your own facial scrubs, learning about innovative new products, and even getting a full makeover, the Just Beautiful Eco-Beauty Market event was truly a success for green heroes everywhere.

While at the market, customers were given the Environmental Defence Personal Care Products Pocket Shopping Guidepocket guidea great way to easily identify the Toxic Ten in your products with a pocket-sized card. The vendors also offered amazing samples of their products while also explaining a bit about the importance of their companies and living green.

Graydon Moffat, creator of GRAYDON – Clinical Luxury by Nature, told us a bit about her “green cream”, which contains oils from broccoli seeds, saying: “Broccoli is my Green Hero”. Graydon is innovator with a wonderful cream and even better product line that meets specifications or requirements of beauty products because all of the info is readily available on her website

Next up, we met Ella Nunes – creator of Ella’s Botanicals, as well as Evan Healy of the evanhealy brand of skin and body care products. There were so many wonderful companies abiding by the Just Beautiful Pledge, including YOGA-TTA, a cool yoga mat spray, The Basic Elements, a new local company with vegan and organic skincare products, and Good Roots, an Toronto-based social enterprise that doesn’t charge tax for feminine care products! The team from eaurganic were another group of innovators in attendance at the Market that include vegan-friendly and gluten-free products.

A detailed list of all the vendors is available on the Environmental Defence website:


Tune into Green Heroes this week for our Fashion and Beauty episode Green is the New Black featuring Ecoholic author Adria Vasil, Green Beauty spa owner, Donna Bishop (who is also a cabinet member of Environmental Defence’s Just Beautiful campaign) and Fashion Takes Action’s Kelly Drennan

On Monday, April 22, 2013 at 7pm and 7:30pm, Green Heroes™ will premiere the new, exciting, and enticing second season on TVO. Produced by CineFocus Canada in association with TVO, the 6 x 30 minute series tells remarkable stories of people who acted on their ideas and heroically “ventured forth” to protect our planet. From the celebrity to the everyday person, each story details the different paths and interests the Green Heroes have taken in their quests to help save the world. Season 2 launches with special back-to-back episodes, “Biting into Change” and “Green is the New Black”, featuring Chef Jamie Kennedy, Daniel Lanois, Adria Vasil, and many more amazing Heroes who are saving the planet.

Now you can help save the world and become a Green Hero too by downloading the new Green Heroes™ Academy App (http://academy.greenheroes.tv) with different missions and actions relating to each of the upcoming episodes.

At 7pm, “Biting into Change” looks at how food is at the core of our life, but changing how we produce and consume food is at the centre of a sustainable life. That is why these Green Heroes are finding planet-saving at the end of a fork with celebrity chef Jamie Kennedy and renowned musician and producer, Daniel Lanois, at the forefront of it all.  Jamie is one of Canada’s most celebrated chefs, and his passion for locally grown food has shaped the evolution of Canadian cuisine, one dish at a time. Collaborating with musicians and chefs to create FoodStock, a culinary event that drew 30,000 supporters to stop the mega-quarry of Southern Ontario farmland, Jamie is definitely one Hero to watch. Daniel is another Hero who made an impact by stepping out of the recording studio, after producing career-changing records for Bob Dylan, U2 and Emmylou Harris, and became a food advocate supporting Ontario farmers. In August 2011, he hosted and and helped organized the Harvest Festival Picnic in Hamilton, a celebration of local food and music with a line-up of stellar musical acts including the Tragically Hip and Sarah Harmer.

Then at 7:30pm, “Green is the New Black” observes that, for the planet, fashion and beauty items costs more than the price tag and that is why these Green Heroes are making it hip to go green. Adria Vasil is known for her informative Ecoholic books and column in NOW Magazine, offering incites on how to better treat our homes and bodies. Another Hero helping to green the beauty industry is Donna Bishop, a former makeup artist/hair stylist who has been a been a beauty and fashion insider for over 10 years. She created Green Beauty, a curated online beauty boutique and full-service spa in Toronto on her mantra that there is no need to compromise quality and effectiveness of makeup and other beauty products in order to be conscientious. “Green is the New Black” fittingly features eco-fashionista Kelly Drennan, founder Fashion Takes Action, the one and only organization in Canada that is re-sizing fashion’s footprint from the inside out. Over the years, Kelly witnessed, first hand, the enormous impacts of fashion, from energy, waste, chemicals and human rights abuses. Instead of being part of the problem, she decided to be part of the solution and today her organization is transforming the clothes we wear to make them more affordable and sustainable.

Be sure to tune in on EARTH DAY, April 22nd, at 7pm for our 1 hour, back-to-back Season 2 premiere on TVO. Full episodes and webisodes of all the featured Green Heroes will also be available on the Green Heroes™ website: https://www.greenheroes.tv/

Also play along with our Green Heroes™ Academy App, a fun way to help save the planet


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Angela Garde
Communications and PR Specialist, TVO
P416-484-2600 x 2305

Social Media:
Nerese Richter

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