Saving the Planet One Story at a Time
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With a successful TVO Earth Day broadcast on April 22 that previewed two episodes from our upcoming second season, you can also test drive the Green Heroes™ Academy App that features Missions from these preview episodes!

Then with the season launch on June 11, 2013, Green Heroes™ will unlock the full-version of our Green Heroes Academy App one mission at a time
with each new TV episode.

Through fun games, engaging quizzes, cool videos, and even crazy dares, all members of the GreenHeroes Academy will prove their heroic passion for protecting the Earth. Be sure to watch GreenHeroes TV on TVO and play along on the App as you learn about all of our inspirational GreenHeroes in Season Two.

Produced by CineFocus Canada in association with TVO, the 6 x 30 minute series tells remarkable stories of people who acted on their ideas and heroically “ventured forth” to protect our planet. From the celebrity to the everyday person, each story details the different paths and interests the Green Heroes have taken in their quests to help save the world.

The special Earth Day broadcast previewed back-to-back episodes of GreenHeroes, “Biting into Change” and “Green is the New Black, featuring Chef Jamie Kennedy, Daniel Lanois, Adria Vasil, and many more amazing Heroes who are saving the planet.

Be sure to download the new Green Heroes™ Academy App and give it a test drive! (http://academy.greenheroes.tv)

If you missed the Earth Day special, be sure to check the many repeat broadcast times of “Biting into Change” and “Green is the New Black”, Thursday April 25 at 7 p.m. and on both Saturday and Sunday at 6 p.m. on April 27 and 28th, or watch it online, on the TVO webiste: http://ww3.tvo.org/program/120110/greenheroes

Watch and learn about our celebrity Green Heroes

Join the Green Heroes™ Academy App to complete challenges and secret missions to become an honorary Green Hero too!

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By: Bob Vaez, President & Founder, EventMobi

Humans are social animals, and even in today’s age of connectivity and social media, we still find it important to meet so that we can learn, discuss and take action together.

In fact, events are one of the most effective ways to educate, sell and make change happen, be it in a conference, tradeshow, festival or a political rally. Unfortunately, these events often come with environmental side effects from transportation and the waste that’s generated on location.

What I find exciting however is how decisive and effective the event industry has been in recent years to educate and provide solutions to reduce and offset its environmental impact, through organizations such as GreenMeetings.

A huge driving factor behind a lot of these initiatives has had to do with proper use of renewable technology, LEED certifications and other systematic change in behavior.

But what is important to point out is a green technology will not be adopted unless it brings new benefits or reduces cost in some way or form and that’s just the reality of today’s business environment.

At EventMobi we have created a mobile platform to allow event organizers of all types, from small conferences to large festivals and expos, to take their information mobile.

What that means, is that as more people carry around phones that are connected to internet (such as the iPhone or Blackberry), there is less of a demand to print pages of information as hand outs at tradeshows and conferences, which in less than a day ends up in a trash can.

We have essentially created a viable, affordable option to reduce paper waste using mobile apps, while enhancing the way sponsors and organizers provide information to attendees at events.

Most recently NetChange a conference that was held at MaRS Collaboration Centre in Toronto was able to put this to test and go completely paperless. Although this may not be practical for all events, it is never too early to start phasing in this transformation for any event.

We are super excited to be able to help GreenHeroes communicate its message and content and connect with the viewers on mobile. The GreenHeroes App is an optimized Mobile WebApp that runs on almost any phone as long as they can connect to Internet.

All you need to do is open your phone browser and click on www.eventmobi.com/greenheroes, where you will find information about all the episodes, the featured GreenHeroes and the sponsors right from your phone.

You can also make your voices heard by voting and providing feedback in real-time while you are watching each episode on your TV. No need to go back to your computers just open the GreenHeroes App at the end of the show and let us know what you think, as well as find out how you can take action, and lead by example.

– Bob Vaez, President and Founder, EventMobi

Remember – in the battle to save the planet, let your ideas take flight: Share your story of innovation and bright ideas sparking change by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

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