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Saving the Planet One Story at a Time
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MaRS
21Nov
2010

It seems to be Canada’s biggest embarrassment at the moment. The innovation dry-spell. A government unwilling to shell out the big bucks to keep Canada at the top of the innovation charts. Everyone is talking about it.

But we’re hopeful that the tides are changing. One of the surest signs is a new-ish project out of Toronto (though it sounds like it’s a bit out of this world too). MaRS (formerly Medical and Related Sciences; now, just a cool name) is where it’s at in the world of science, business, and innovation.

As a matter of fact, its mission is “to build great companies, develop a vibrant innovation hub, and strengthen Canada’s global innovation brand”.

Since its inception in 2005, MaRS has broadened its scope from a focus on basic medical and sciences to a broad range of innovative sectors.

MaRS caught our eye because it brings everything we love together in one place: science and business, big thinkers from the world of academia, government, and the private and not-for-profit sectors. Community leaders are held up high and untapped potential is leaked open.

MaRS lends up and coming entrepreneurs the tools they need to turn their innovative ideas into realities (and get them out to market!). Offering advice and business services from experienced advisors, education and toolkits for entrepreneurs, and tools for raising capital, MaRS is your one stop shop for growing your ideas.

Bill Lishman had loads of tech and science ideas, but some of his ideas were also socially innovative. Take his Pickering protest, which is famous for its socially innovative means of protest. MaRS, too, offers tools for successful social innovation, much like the burgeoning network of social entrepreneurs at the Center for Social Innovation.

And for more ideas on how let your ideas take flight, visit the campaign page! Some other social innovation organizations we’ve set our sights on to help your ideas soar:

Social Innovation Generation

Changemakers

Tides Canada

Coops Canada

Social Enterprise Alliance

Social Capital Partners

Social Earth

Remember – in the battle to save the planet, let your ideas take flight: Share your story of innovation and bright ideas sparking change by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

By: Bob Vaez, President & Founder, EventMobi

Humans are social animals, and even in today’s age of connectivity and social media, we still find it important to meet so that we can learn, discuss and take action together.

In fact, events are one of the most effective ways to educate, sell and make change happen, be it in a conference, tradeshow, festival or a political rally. Unfortunately, these events often come with environmental side effects from transportation and the waste that’s generated on location.

What I find exciting however is how decisive and effective the event industry has been in recent years to educate and provide solutions to reduce and offset its environmental impact, through organizations such as GreenMeetings.

A huge driving factor behind a lot of these initiatives has had to do with proper use of renewable technology, LEED certifications and other systematic change in behavior.

But what is important to point out is a green technology will not be adopted unless it brings new benefits or reduces cost in some way or form and that’s just the reality of today’s business environment.

At EventMobi we have created a mobile platform to allow event organizers of all types, from small conferences to large festivals and expos, to take their information mobile.

What that means, is that as more people carry around phones that are connected to internet (such as the iPhone or Blackberry), there is less of a demand to print pages of information as hand outs at tradeshows and conferences, which in less than a day ends up in a trash can.

We have essentially created a viable, affordable option to reduce paper waste using mobile apps, while enhancing the way sponsors and organizers provide information to attendees at events.

Most recently NetChange a conference that was held at MaRS Collaboration Centre in Toronto was able to put this to test and go completely paperless. Although this may not be practical for all events, it is never too early to start phasing in this transformation for any event.

We are super excited to be able to help GreenHeroes communicate its message and content and connect with the viewers on mobile. The GreenHeroes App is an optimized Mobile WebApp that runs on almost any phone as long as they can connect to Internet.

All you need to do is open your phone browser and click on www.eventmobi.com/greenheroes, where you will find information about all the episodes, the featured GreenHeroes and the sponsors right from your phone.

You can also make your voices heard by voting and providing feedback in real-time while you are watching each episode on your TV. No need to go back to your computers just open the GreenHeroes App at the end of the show and let us know what you think, as well as find out how you can take action, and lead by example.

– Bob Vaez, President and Founder, EventMobi


Remember – in the battle to save the planet, let your ideas take flight: Share your story of innovation and bright ideas sparking change by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

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