Happy 5th anniversary Green Heroes.tv!
By Joan Prowse, Green Heroes co-founder
Five years ago today, in the midst of creating our first season of TV documentaries for TVO and building our Green Heroes web channel, my co-producer, John Bessai, received this text from our web developer:
Green Heroes.tv is now live!
It was an incredible feeling – after two years of development and pre-production, Green Heroes was no longer merely an idea, it was a reality. Since then we’ve gone on to tell stories and promote campaigns of 45 remarkable individuals who faced real challenges on the road to environmental success.
One of our goals was to include our audience in the conversation, at a time when social media was and crowd-sourcing was in its infancy. For example, in our first season we ran a “nominate a Green Hero” contest asking fans to upload videos and stories about someone who had made a difference in their community. The winner was Mary Gorman, a journalist and fisherman’s wife who successfully stopped oil and gas development on the shores of her Nova Scotia home. She embodies the energy, drive and commitment to change that can inspire us all.
Watch her story here and look for her as our featured hero and campaign later this month.
In the meantime, why not take a moment and share our logo on your social media sites and let others know what Green Heroes has meant to you?
Or just wish us a Happy Birthday as we celebrate five years of saving the planet, one story at a time.