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Valerie Casey, founder and Executive Director of the Designers Accord, used her SXSWInteractive keynote last year as a call to rally the interactive community to create positive social and environmental changes based on sustainability.

This notion fits in very well with Ray Anderson’s 7th and final front on Mount Sustainability, “redesigning commerce”.

Valerie said that the interactive community will be the one to make the  biggest strides in the sustainability effort because  members of the digital community control a great deal of  the dissemination of information.

She says they are in the best position to help shape the global community into a more eco-conscious one. They are particularly influential because they are designers and communicators all in one.

The Designers Accord provides a platform for product designers and anti-consumption environmentalists to find common ground and begin tackling the problem of sustainability together. Here is a video of a few segments of Valerie’s address (the most relevant part is around the 3rd minute):

[youtube]http://www.youtube.com/watch?v=805-HI8Jx2I[/youtube]

Redesigning commerce is what the Designers Accord is all about.  Why not learn more about this important initiative and take on the 7th front of Ray Anderson’s Mount Sustainability.  The world needs more companies like Interface Carpets and CEOs like Ray Anderson.

Remember – in the battle to save the planet, scale the sustainability mountain. Share your story of how you’re scaling the sustainability mountain by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!

Not Far From The Tree

When a homeowner in Toronto, Canada can’t keep up with the harvest produced by their trees, some of them let “Not Far From The Tree” know and volunteers come by to pick the fruit.

The harvest is split three ways: 1/3 is offered to the tree owner, 1/3 is shared among the volunteers, and 1/3 is delivered by bicycle to be donated to food banks, shelters, and community kitchens.

This is a good example of a project that helps “sensitize stakeholders” thereby scaling the 6th face of Ray Anderson‘s Mount Sustainability.

Photo credit: NFFTT

Photo credit: NFFTT

Awareness in the community gets raised by this project while making good use of healthy food, addressing climate change with hands-on community action, and building community by sharing the urban abundance.
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In 2010 Not Far from the tree picked nearly 20,000 lbs of fruit from 226 trees, participated in 40+ fairs, festivals, and community events across the city and ran 12 preserving workshops.Click the image to watch the video in H.264
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On a mobile phone?

Click the image to watch the video in H.264

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Spreading the harvest and sensitizing the community about sharing good, locally produced food. Sensitizing stakeholders, in this case, owners of urban fruit trees and agencies in need of healthy food.

Remember – in the battle to save the planet, scale the sustainability mountain. Share your story of how you’re scaling the sustainability mountain by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!

Ray Anderson’s challenge for businesses to join him in the climb up Mount Sustainability includes a commitment to the use of renewable energy which is step 3.

Nissan Canada is an example of a company  that now powers its head office with 100 per cent locally produced renewable electricity.

They use the generators of a company called Bullfrog Power which injects renewable electricity onto the regional grid to match the amount of power the car company’s head office uses.

In the province of Ontario, Bullfrog’s electricity comes from local wind and hydro facilities that have been certified as low impact by Environment Canada. Across all of Canada, Bullfrog Power uses the collective demand of its customers to help support the development of new renewable generation.

This video explains more about how Bullfrog uses renewable energy to support the energy demands of businesses and consumers in Canada and is an example of a source people can connect with to scale Ray’s 3rd face of Mount Sustainability.

[youtube]http://www.youtube.com/watch?v=rNRq3J-GrCc[/youtube]

Remember – in the battle to save the planet, scale the sustainability mountain. Share your story of how you’re scaling the sustainability mountain by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!

The second face of Ray Anderson’s Mount Sustainability is “Benign Emissions”.

There are all sorts of attempts being made in industry to harness wind and solar energy to save money and reduce harmful emissions.

For Ray Anderson, this challenge was met head on at InterfaceFLOR. Where can this lead?

It is intriguing to think of how processes that would seem obsolete in today’s world, such as wind power for shipping, could be re-thought so that this second face of Mount Sustainability can be scaled.

KITE POWER

Photo credit: Tidewater Muse (Flickr)

Can you think of other ideas for how to make emissions benign where you work? Is it possible to incorporate wind or solar energy into the day to day operations of your workplace? How about harnessing a kite someday to your shipment of goods overseas!

Watch this video which shows how a large kite attached to an ocean going vessel improves performance while producing fewer emissions.

[youtube]http://www.youtube.com/watch?v=qyLjISR6XQQ[/youtube]

Remember – in the battle to save the planet, scale the sustainability mountain. Share your story of how you’re scaling the sustainability mountain by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero!

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