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Sarah Harmer, the GreenHero from our ‘In My Backyard’ campaign and one of our favourite Canadian Green musicians has been busy.

This year, Sarah’s album Oh Little Fire is nominated for 3 Juno Awards; Adult Alternative Album of the Year, Producer of the Year and Recording Engineer of the Year.

In one of our previous webisodes, we profiled Sarah’s tireless work to raise awareness about the problems facing the Niagara Escarpment.

This UNESCO Heritage Site is home to numerous species and trees that are as old as 1000 years. As we highlighted, Sarah is co-founder of PERL (Protecting Escarpment Rural Land) and lends her energy to this cause which is close to her heart.


The Niagara Escarpment

Her film on the same subject has received great acclaim and she continues to speak for this beautiful natural resource.

This film, entitled “Escarpment Blues” is being played at TIFF Thursday March 24th as part of the 40th Anniversary celebrations of the JUNO Awards in Toronto. For more info regarding this screening click here. Go check it out and get involved!

Listen to her song of the same name below:

[youtube]http://www.youtube.com/watch?v=52vXPZAkDug[/youtube]

From the Airwaves
17Mar
2011

Below, watch Bruce’s poignant video of “If a Tree Falls” recorded originally in 1988, which he performed live in 2005 at the U.N. Summit on Climate Change.

The juxtaposition of acreage of untouched beautiful forest with images of clear cutting and mechanic destruction of trees really bring to light the tragedy of destroying these natural resources.

[youtube]http://www.youtube.com/watch?v=W8CibAuvZM4[/youtube]

Bruce’s song “If I had a Rocket Launcher” was the 1984 hit that really confirmed him as a musical activist in the public’s eye.

He penned this song after a visit to a Guatemalan refugee camps in Mexico following the coup of dictator Montt.

It came back into public consciousness when he was recently in Afghanistan visiting his brother, who was serving with the Canadian Army there For a short period of time, he was actually given a rocket launcher, listen below:

This interview showcases Bruce’s commitment to social change through his music. Read all about what keeps him motivated and how his career has been dedicated to raising public awareness about what is most important to him.

This past week CineFocus and The GreenHeroes Team headed to Canada Music Week that took place in Toronto.

Along with big names like Sammy Hagar and Sarah McLachlan, this celebration of Canadian talent included more than 100 performers from all over the world.

CineFocus captured some great performances by Eco-conscious musicians, attended interviews and asked performers to weigh-in on why the environment is so important to them.

Several celebrated musicians have used their fame to spread the word about greener, healthier living and treating the earth with greater respect. There are some great examples in the music world of how fame can serve as a place to increase awareness.

Melissa Etheridge, who was in attendance at this Canada music week, won an Academy Award for the song she penned for Al Gore’s An Inconvienient Truth.
Appropriately entitled “I Need to Wake Up” this song sends a warning message and provided a great audio backdrop for Gore’s successful film. In 2006, Etheridge once again brought attention to ecologically friendly living when she toured through Canada and the U.S. using exclusively bio-desiels for all her vehicles.

Stay tuned for updates from our team as they share their spoils from Music Week.

Can music affect social change? There is no doubt that music has the ability to effect us emotionally, make us think and see the world differently and that musicians have the power to change the world for the better with the broad platform they possess in their fan-base.

This week, we highlight one of the many artists who are melding the world of politics with music.

Ottawa born Bruce Cockburn is the winner of 13 Juno Awards, an Officer of the Order of Canada and has more than 30 albums under his belt.

However, he is also a long-time, outspoken advocate for the environment and unafraid to publicly tackle difficult political questions.

He is committed to raising ecological and social awareness; Bruce is the honorary chairperson of Friends of the Earth and a supporter of the Unitarian Service Committee, he performed at a UNICEF concert in Kosovo, and was a spokesperson for the movement to ban land mines.

In 2005 he performed his well-known “If A Tree Falls” at the UN Summit for Climate Control in Montreal.

Indeed, Bruce was one of the earlier mainstream voices to speak about the destruction of our natural resources and he did so with the conviction that he was speaking for many others who shared his concern.

When asked about why he chose his music as the forum from which to encourage others to think about the human connection to our environment, he explained:

“I don’t think music can bring about social change by itself. I think it can be a crystallizing agent for waves of feeling that move through all of us.”

His music delivers a powerful message in a medium we all enjoy. His upcoming tour to promote his new album, Small Source of Comfort, takes him all over the U.S. and Canada so go check Bruce out live at a location near you!

Watch Bruce’s webisode.

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