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Saving the Planet One Story at a Time
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This week’s episode, “The Power of an Idea”, is all about putting ideas into action, something which Bill Lishman is quite famous for! Have you got an idea that you want to take flight?

Sure, it can be overwhelming to think about “saving the planet” from environmental destruction, but these GreenHeroes have found ways to make simple changes as part of a much bigger picture; that’s what GreenHeroes is all about

Three great innovators show the power of simple steps: Willa Black, a corporate warrior who has turned one million acts into a world-changing environmental campaign, David Suzuki, the quintessential Canadian environmentalist who models simple actions every day, and Stuart Hickox, a former marketer who has demonstrated the phenomenal power of millions of people making one change.

Tune in tonight and in the weeks to come for other GreenHeroes venturing forth to Save the Planet One Story at a Time.

If you can’t tune in tonight, Episode 3 will also be playing this Saturday at 4 pm (EST) on TVO!


Thank You Guest Bloggers!


Mark Mattson

Besides incredible blogs from our GreenHeroes Rob Stewart, Laura Reinsborough, Leilani Munter, Stuart Hickox, and Sarah Harmer, we’ve been incredibly lucky to host the voices of some phenomenal community leaders from across Canada.

These bloggers are GreenHeroes in their own rights, earning a spot on our wall for undertaking incredible social initiatives.

Claudia Li, Founder, Shark Truth – Claudia Li is the founder of Shark Truth, an organization dedicated to putting a stop to traditional Chinese delicacy of shark fin soup.

Claudia is a person of Chinese heritage, and felt the need to take responsibility on the issue, so she researched, strategized, and launched a mega anti-finning campaign.

Mark Mattson, President, Lake Ontario Waterkeeper – Mark Mattson is a criminal lawyer and the face and voice of Lake Ontario Waterkeeper.

He has been working tirelessly for years to prosecute environmental offenders, and now focuses his energies on public access to clean, healthy and safe waterways through Lake Ontario Waterkeeper, which he founded in 2001.


Sarah Elton

Dr. Gail Krantzberg, Director, Center for Engineering and Public Policy, McMaster University – Dr. Gail Krantzberg’s work focuses on shared water stewardship and water policy in large lakes.

Though water science is her specialty, it’s her infectious personal passion for the Great Lakes and dedication to preserving them that shines through her work.

Sarah Elton, Author, Locavore: From Farmers’ Fields to Rooftop Gardens – How Canadians are Changing the Way We Eat – Sarah Elton is a journalist and food writer, featured in publications including The Globe and Mail, Maclean’s, and The Atlantic’s Food Channel.

Sarah was inspired to write Locavore after discovering that her daughter’s cookie had traveled all the way from China.

Rhonda Teitel-Payne, Urban Agriculture Manager, The Stop Community Food Center – Rhonda Teitel-Payne is incredibly dedicated to ensuring access to healthy food for all, which doubtlessly contributes to the fact that the Stop is much more than a food bank. Rhonda works with The Stop to provide fresh produce from local community gardens and community skill building workshops.


Justin LaFountaine

Justin LaFontaine, Project Founder and Director, Bike Train – On a trip to the Niagara Region, Justin discovered that there was no easy way for cyclists to get out of the city and see the countryside, so he partnered with VIA Rail Canada to introduce a unique service, which allows tourists to take their bikes on trains with little environmental impacts.

Lea Anne Mallett, Executive Director, EcoSource – Lea Anne Mallett is the head of EcoSource, an organization that empowers the community to become more environmentally responsible through creative public education.

Lulu Cohen Farnell, Founder, Real Food for Real Kids – Lulu and her husband David started Real Food for Real Kids because they didn’t want their son Max to grow up on anything by real food. She decided that it wasn’t impossible to try and change the world, and her phenomenal company, bringing real, healthy food to kids has been growing since.

We believe that sharing ideas is essential to sparking change; it can be as simple as contributing to our blog. What are you doing in your community to make a change? We want to hear from you! If you are interested in appearing on our blog, send us your ideas, words and questions to blog@greenheroes.tv.

Remember – in the battle to save the planet, let your ideas take flight: Share your story of innovation and bright ideas sparking change by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

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From The Airwaves
06Oct
2010

Enviro Girl airs weekly on Sundays at 10:30 AM on TVO.

If kids are the future, then isn’t it time we start educating them on making smart choices for a healthy planet?

TVO is a great place for safe, educational and entertaining programming for children up to 12 years old, and home to one of our favourite popular, longstanding kids shows: The Incredible Adventures of Enviro Girl.

It’s a bright and shiny weekly lesson on living green, an enthusiastic delivery of environmental tips, as well as basic lessons and tools to change the way kids and their parents live and care for the environment.

This caped crusader looks a lot like our own GreenHeroes (though her cape and tights are pink!), and boasts the same message as our green duo – small actions add up to big change.

She might seem like a kids-only deal, but Enviro Girl covers topics that we at GreenHeroes take seriously too. Past episodes have included “The Three R’s”, “Drink Tap Water”, “Plastic Bags” and “Vampire Power”, a topic close to Stuart Hickox’s heart (as he explains in his guest blog).

After all, it was Stuart Hickox and One Change who reminded us that simple actions matter, so why not indulge in an episode of Enviro Girl which provides kids (and hopefully their parents too) with the tools, enthusiasm, and desire to change the way they act and think big for the future environmental solutions.

Remember – in the battle to save the planet, simple actions matter: What simple actions are you taking to help the environment? How are you acting locally to affect global change? Do you know someone who is a small change agent in your community? Share your story here for your chance to win a prize in our contest!

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

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Stuart’s not willing to sit still on conservation. He told us himself in his guest blog that he’s got bigger and brighter ideas. He also tweeted about it on September 20, 2010: “Suddenly, I’m Mr. Power Bar. Nice to be recognized as ‘the man who introduced Compact Fluorescent (CFL) bulbs to Ottawa’ but that’s so 2008.”

He’s referring to a great article about his work in the Ottawa Citizen that offers other ways to reduce energy, and his message is clear: it’s not just about the bulbs. It’s about the actions and the future steps we continue to take to impact change.

One Change has come a long way since it handed out the first light bulb in 2006, but their latest project uses the same innovative method of community engagement. The fuel efficiency initiative is a neat project that visits various community hotspots and hands out miniature fuel gauges to the public, to encourage them to measure their tire pressure.

We didn’t realize the impact tire pressure can have on the amount of carbon we emit, but the numbers are quite dramatic: due to low tire pressure, Canadian drivers waste enough fuel each year to fill 257 Olympic sized swimming pools. 23% of vehicles have at least one tire under-inflated by more than 20%, and 70% of vehicles have at least one tire with an inflation problem.

Don’t panic, because we’ve got some good news: with the help of loads of volunteers, the initiative has already distributed nearly 20,000 gauges. They’re also encouraging us to save fuel in other ways. Want one yourself? Pick up a tire gauge at a local event. Want to take another action? Visit our Simple Changes Matter campaign page.

Psst! Here’s how-to check your tire gauge:

1. Pick up a tire gauge and keep it handy (how about on your key chain?)

2. Find the proper tire pressure for your vehicle (found in the owner’s manual)

3. Find an air pump, such as those found at gas stations (usually for free!)

4. Remove the small cap on your tire’s air valve and press tire gauge onto the valve (this is where the “Psst!” comes into play – it’s a sound you might hear)

5. Compare – is your current tire pressure matched to the manual suggestion?

• too low? Pump it up

• too high? Release some air

6. Follow all the steps for each tire

Remember – in the battle to save the planet, simple actions matter: What simple actions are you taking to help the environment? How are you acting locally to affect global change? Do you know someone who is a small change agent in your community? Share your story here for your chance to win a prize in our contest!

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

GreenHero Stuart Hickox is the founder and President of One Change. What moved Stuart to action was a feeling of anxiety that many of us can relate to, a sense that some environmental issues and disasters feel too big to tackle.

But Stuart’s story is one of transformation, as his light bulb moment led him to quit his job in marketing and to take on One Change as a full-time project. Shortly before founding the organization, Stuart was already busy planning his first major campaign: Project Porchlight.

Project Porchlight and the new fuel efficiency initiative are such simple ideas, and that’s why Stuart’s an inspirational GreenHero to us. His campaigns hand us the tools to take action, so that each of us can transform our thoughts into action.

Stuart took time out of his busy campaign schedule to send us his personal thoughts on moving beyond the light bulb, because though these actions may be small, millions of them put together can have huge reverberations.


Frankly, at One Change, we were getting tired of talking about light bulbs anyway. Vampire Load is so much sexier.

Buffy may be off the air, and I’m not buff enough to cameo on True Blood, but I’m welcoming the opportunity to represent One Change not as “the bulb guy” but as “the Slayer.”

Did you know that 15-20% of household energy use is power that is consumed by stuff that’s turned off?

All day, every day, a little trickle of power is being sucked from items like cell phone chargers, TVs, computers – yes, even when they are turned off!

You can slay Vampire Load by installing a power bar. Just turn it off when you’re done. Or install a smart power bar like “Trickle Star” that automatically turns off secondary devices like the DVD player when you turn off the TV. Fight Vampire Load and you can save up to $200 per year. Easy! Now I just need to practice my pout and start wearing all black.

Psst! If hunting Vampires isn’t your thing, consider checking your tire pressure. Or, better yet, volunteer to hand out some of the 150,000 digital tire pressure gauges One Change is distributing across Ontario this fall with Canadian Tire. Checking pressure regularly can help you save up to $60 per year on gas, cut emissions, and helps prevent accidents.

And, well, if you don’t have a car, you can still replace those wasteful incandescent bulbs…Simple Actions Matter!

Stuart Hickox, Founder and President of One Change


Remember – in the battle to save the planet, simple actions matter: What simple actions are you taking to help the environment? How are you acting locally to affect global change? Do you know someone who is a small change agent in your community? Share your story here for your chance to win a prize in our contest!

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

A few years ago, Stuart Hickox came across a statistic on the Internet that made him realize that if everyone made a small change, the aggregate effect would be very large and for the better:

“If every American home replaced just one light with a light that’s earned the ENERGY STAR, we would save enough energy to light 3 million homes for a year, save about $600 million in annual energy costs, and prevent 9 billion pounds of greenhouse gas emissions per year, equivalent to those from about 800,000 cars.”

EnergyStar.gov

He shared this statistic with friends and family, and asked them a question:

“How hard can it be to get everyone to change one light bulb?”

This question became a call to action and One Change was formed. Learn more about them and Stuart’s efforts by reading our blog post from yesterday.

Did you act on an epiphany like Stuart did? Are you making simple changes in your life and showing others how to take those same steps too?

We want to hear about your moment of inspiration: enter our contest, or nominate a friend, for a chance to win a GreenHeroes prize and be featured on our contest website. You may even end up having your story told on TVO!

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

Imagine a world in which we all make one simple change. If every one of us changed one single light bulb from an incandescent bulb to a compact fluorescent (CFL), the reduction in pollution from power generation would be like taking 800,000 cars off the road.

If every one of us checked the tire pressure on our cars, Canadian drivers could save enough fuel to fill 257 Olympic-size swimming pools.

If every one of us switched to low-flow showerheads, we could each cut water use in showers by 50-70%. The staggering light bulb statistic was the light bulb moment for former marketing executive, Stuart Hickox, who began to consider the impact of millions of people being empowered to make one simple change.

Stuart soon shared the stats with friends and wrote a business plan for an innovative door-to-door, community-based social marketing campaign called One Change.

Within its first year, One Change had touched 250,000 homes, distributing free CFL bulbs and spreading their call to action: Simple Actions Matter. The organization doesn’t stop with light bulbs though.

Rather the idea that a simple action, delivered by a neighbour or friend will lead to other changes, encompasses a diversity of campaigns, including Project Porchlight and the fuel efficiency initiative. The concept is simple: don’t just talk the talk – walk the walk. Moving from awareness to action, we can all make one simple change, and give others the tools to do the same.

“What started as a campaign to just get people to change light bulbs one at a time has really turned into a way to stimulate and nurture real grassroots collaboration and change.”

– Stuart Hickox

You can watch Stuart’s own GreenHero profile video to learn more about his inspiring work and how he’s helping spread simple actions. To learn about simple actions you can take to help the planet, visit our Simple Changes Matter campaign page. Don’t forget to leave a comment on Stuart’s profile and on the campaign page!

To learn more about One Change and its various campaigns and initiatives, and to take action yourself, visit the Simple Changes Matter campaign page.

Remember – in the battle to save the planet, simple changes matter: What simple changes are you making to help the environment? How are you acting locally to affect global change? Do you know someone who is a small change agent in your community? Share your story here for your chance to win a prize in our contest!

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

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