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Photos from Buffy Sainte-Marie: A Multimedia Life, courtesy CineFocus-Paquin Pictures

Groundbreaker, artist, musician and activist, Buffy Sainte-Marie’s powerful song, No No Keshagesh, adds award-winning clout and passion to Tzeporah Berman’s webisode and campaign.

Keshagesh means Greedy Guts. It’s what you call a little puppy who eats his own dinner and then wants everybody else’s.” Buffy explains about the song title.

Buffy’s accomplishments include everything from being the first person to receive the APCMA’s Lifetime Achievement Award to winning a Golden Globe and an Academy Award for her song  Up Where We Belong, the theme song for An Officer and a Gentleman.

If you haven’t checked it out, CineFocus Canada, the company that created GreenHeroes, also produced a one hour documentary on the legendary singer/songwriter, Buffy Sainte-Marie: A Multimedia Life. While making the documentary, Buffy told director, Joan Prowse, about the song and its environmental “call to action” message. When creating the webisode on Tzeporah, Joan paired the two activists together remembering the apt message of Buffy’s song.

No No Keshagesh is on “Running for the Drum”, co-produced with another GreenHero musician Chris Birkett. The album gave  Buffy Sainte MarieJuno award for Best Aboriginal Artist,  an Aboriginal’s People Choice Music Award (APCMA) for Best Folk Album, Best Female Artist at the Canadian Aboriginal Music Awards and Best Single & Songwriter  for  No No Keshagesh.

Remember – in the battle to save the planet, speaking up for our environment matters. Share the story of how you are spreading the word about an issue that is destroying our planet by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

Happy New Year!
02Jan
2011

We at GreenHeroes are looking forward to the year ahead with more webisodes and take action campaigns to get you involved.

Between now and mid-June we will be introducing you to more GreenHeroes who acted on their ideas to bring about environmental change.

We start the year off with webisodes that show how corporate responsibility and green initiatives cango hand in hand.

January 3 – Willa Black – Willa is a Cisco executive and inspiration behind the successful One Million Acts of Green that in 105 days had Canadians reach the goal of 1 million Green Acts to help the planet.

January 17 – Ray Anderson – Crowned America’s Greenest CEO, Ray turned his carpet manufacturing company into an example of sustainability that also turns a sizeable profit.

January 31st – Shane Price – is Founder of Green Circle Salons an initiative that recycles and reuses waste from hair dressing salons.

Other heroes to watch for in the coming year

Ian Clifford (creator of the Zenn Electric Car)

Emily Hunter (MTV eco-journalist and daughter of Greenpeace’s co-founders, Robert and Bobbie Hunter)

Ric O’Barry (star of the Academy Award winning documentary – The Cove)

Also featured are profiles of Green Giant, David Suzuki, Musician Bruce Cockburn, Owl Magazine Founder, Annabel Slaight, Clayoquot Sound hero Tzeporah Berman, and Bullfrog Power founder,Tom Heintzman

Remember – in the battle to save the planet, healthy communities matter. Share your story of how you are affecting the health of your neighbours and your local environment, by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

By Joan Prowse, Producer/Director


Tzeporah Berman

I was impressed to see that NBC premiered in prime time on Friday, November 19, a film called Harmony. The film shines a spotlight on innovative efforts to protect the planet. Prince Charles is the host and the film visits places like B.C.’s Great Bear Rainforest to show eco-solutions.

Harmony commends the work of ForestEthics for creating an unprecedented collaboration between environmentalists, industry, native groups and government.

ForestEthics co-founder, Tzeporah Berman, is one of the GreenHeroes profiled in tonight’s episode, Tree of Life.

Another featured GreenHero in tonight’s episode is Wangari Maathai. I was fortunate to meet her when she was speaking with students at Concordia University in Montreal last fall.

I was moved to tell her story when I saw the film Taking Root at HotDocs in the spring of 2008.

The documentary won the audience award at this international documentary festival. What engaged me was the film’s opening scene.


Wangari with Joan Prowse (left) & Field Producer Lina Cino (right)

Laura Reinsborough

Wangari recounts the story of a fig tree that, once removed, brought drought to her village. It was surprising to learn that as trees were removed, the repercussions this action had on people’s supply to food and clean drinking water were intensified.

Also inspiring to me was the courage shown by Wangari and Tzeporah to make change (both received criminal charges and Wangari went to jail).

I was encouraged by Wangari’s comment that you can have mentors and friends who support you in your struggle, but you cannot overlook the importance of “the strength you have within yourself” to sustain you through times of trial and tribulation.

Not to be overlooked is the third GreenHero in tonight’s episode, Laura Reinsborough. Like Tzeporah and Wangari, her simple yet innovative idea to harvest local fruit launched her organization, Not Far From The Tree.

Want to be a part of the action? Learn more about Wangari Maathai and start Talking Climate Change by visiting our campaign page!

Tree of Life premieres on TVO tonight at 7 p.m. and repeats on Saturday, November 27 at 4 p.m.

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

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