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Jason Mogus is the CEO of Communicopia, a communications firm dedicated to online strategy and design, supporting organizations working for sustainability and social change. He led the global TckTckTck climate change campaign last year, a transformational digital media campaign that has now grown from when he worked on it; the project continues to remind us that the clock is ticking on climate change.

It’s time to speak up and stand with leaders like Wangari Maathai, who is Talking Climate Change. Here, Jason shares the process behind developing this incredible campaign, sparking an important discussion and highlighting a great example of how a digital campaign can rapidly be transformed into real life collaborations.


By Jason Mogus

CEO of Communicopia

In 2008, leaders of global environmental and development NGO’s came together to grow public awareness around the impacts of climate change and the level of collaboration required to address them in the hopes of substantially influencing the upcoming UN climate change summit in Copenhagen.

The newly created “TckTckTck” campaign contacted Communicopia to develop a digital campaign strategy and build TckTckTck.org. Structured as an “open-source campaign”, they needed help to use digital to support each partners’ campaign, grow a larger movement, and achieve the difficult political ends.

Despite ambitious goals, an intense timeline, complex dynamics between partners, and a highly emergent campaign plan, we sensed a chance to influence history and decided to give it everything we had.

While building TckTckTck’s complex website, video, mobile and social apps and other tools, we wasted no time in aggressively growing the campaign’s social networks and influence in the blogosphere.

The result was a powerful network of supporters who shared our content, plus a private community of leading bloggers, green editors, and digital campaigners that become invaluable going into Copenhagen.


Photo credit: TckTckTck(Flickr)

Although Copenhagen did not produce the hoped for results, TckTckTck as a force to unite movements was a major success. Our digital campaign helped re-frame climate as a human issue that needed attention now. We aggregated a constituency of over 17 million ‘global citizens for climate action’.

We influenced and connected media communicators to fight the spin from entrenched interests. And we convened moments of unprecedented behind- the-scenes and public collaboration among many of the biggest social change brands on the planet.


Photo credit: TckTckTck(Flickr)

We also showed that open campaigns are the future. No other structure would have facilitated such rapid growth, global collaboration, media influence, and people-powered network-effects, while building relationships and growing a movement that is still ready to fight for a better future for everyone.

– Jason Mogus, CEO of Communicopia


In 2010 TckTckTck’s digital campaign won a “Game-Changer” Award from the We Media Foundation, was short-listed for a Webby Award for world’s best advocacy campaign, and listed by The Guardian as one of the Top 50 climate tweeters in the world. Check out what else Communicopia is working on! And don’t forget to get involved in our own GreenHeroes digital campaign!

Join the movement, and tell your leaders that you’re ready for a climate deal. Speak up. Are you ready?

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook



By GBM

The Green Belt Movement (GBM) is off to Cancun, Mexico to bring a clear message to the COP 16: trees and forests have a significant role to play in reducing the impact of climate change when governance, community livelihoods and rights, as well as biodiversity and healthy ecosystems, are kept central in any decision making.

From November 29th to December 10th, the 16th Conference of the Parties (COP) under the United Nations Framework Convention on Climate Change (UNFCCC) will take place in Cancun, Mexico.

The COP is the highest body of the UNFCCC and comprises of environment ministers from 192 countries who have met once a year since the 1992 Earth Summit in Rio de Janeiro.


Photo credit: UN Climate Change

This summit provides a unique opportunity for GBM to share with the world our grassroots experiences dealing with the effects of climate change.

To showcase this, GBM will be hosting a side event called “Women’s Leadership on Climate Change Justice and the Grassroots Perspective” in conjunction with the Mary Robinson Foundation for Climate Justice, Nobel Women’s Initiative, and Realizing Rights: The Ethical Globalization Initiative and Climate Wise Women.

At this event prominent women leaders, including former UN High Commissioner for Human Rights, Mary Robinson, will discuss strategies for women’s participation in high-level decision making for climate change alongside GBM staff who support grassroots groups on REDD (Reducing Emissions from Deforestation and Forest Degradation), to strengthen the international network working towards climate justice.

Watch an interview with Mary Robinson from A Burning Question, as she attempts to minimize the confusion surrounding climate change:

"Women are, by necessity, the first-responders on the frontlines of climate change and are a powerful source of hope in developing effective mitigation and adaptation strategies. They must have a meaningful seat at any table where climate and development policy-making occur. As illustrated by the success of their many environmental initiatives worldwide, women continue to demonstrate their ability to create positive change even under the most challenging circumstances."
Wangari Maathai, Founder of GBMI and Noble Peace Prize Laureate

Stay tuned to Greenheroes.tv for more on the upcoming Cancun climate conference!

And for frequent updates from the Green Belt Movement team, follow them on Facebook!

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes
Read our blog to keep up-to-date on GreenHeroes Campaigns
Sign up for our newsletter
Follow us on Twitter
Become our fan on Facebook



Photo credit: The Boston Bruins

By Joan Prowse, Director

I really love this week’s episode because it’s about oxymorons. Despite working in fields that depend heavily on fossil fuels, these GreenHeroes have nevertheless found ways to help protect the planet.

Take Boston Bruins’ defenseman, Andrew Ference, as an example. He turned the jet-setting NHL Player’s Association onto carbon offsets. Virtually every player in the NHL now contributes to programs that help the environment.

Professional racecar driver Leilani Münter also offsets her sport by buying an acre of rainforest for every race she drives.

By the way, she only accepts sponsorships for her racecar from green businesses, and in so doing, uses the car as a big billboard for the environment.

Both Andrew and Leilani are tapping into their extensive fan base to extend the reach of environmentalism beyond the committed “deep greens” to the “mushy middle” – those of us who want to do something but have yet to take action. The two of them both visited the site of the giant oil spill in Louisiana in July to bring further attention to the problem there.

These two heroes have faced their share of criticism. In the middle of a brawl, Andrew’s been called a “tree-hugger”, and Leilani certainly has put up with a lot of criticism as a woman speaking out for the environment in a gas-guzzling, male-dominated sport.


Photo credit: Craig Davidson

It seems the naysayers have it out for people who are trying to make a difference. Just this past week a friend of mine, who works in the Alberta Tar Sands (of all places) asked me if I didn’t feel like a hypocrite jet-setting around the world to tell my stories.

My answer was simple – I’m doing my part by making stories of incredible people known through the airwaves and the Internet. What I’m hoping to do is change minds – like yours – across the globe.

Want to be a part of the action? Learn more about this week’s featured GreenHero, Wangari Maathai and start Talking Climate Change by visiting our campaign page!

Oil Changers premières on TVO tonight at 7 p.m. and repeats on Saturday, December 3 at 4 p.m.

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes
Read our blog to keep up-to-date on GreenHeroes Campaigns
Sign up for our newsletter
Follow us on Twitter
Become our fan on Facebook



By Roohi Sahajpal

Ines Forte has lived in her home on Westmoreland Avenue for 37 years. She’s been growing fruits and vegetables in her spacious backyard for a long time but wanted something different this year. When she heard about GreenHere‘s free backyard tree planting project, she was eager to get involved.

"I’m a senior citizen on a low income and I wanted to take advantage of the free service," she says. Forte says that GreenHere has helped her beautify her backyard.

"I wanted more trees and more greenery in my backyard and now I have that."

GreenHere is a not for profit charity that works to increase green space in the Davenport neighborhood of Toronto. Their free backyard tree planting project is only one of the many initiatives that the charity is taking on. They also hold school workshops and community events to inform the residents in Davenport about environmental issues.

The Davenport area is surrounded by three major railway corridors and residents in the area face a greater risk of health issues because of this. Tammy Finnikin is the interim executive director of GreenHere and says that GreenHere’s ultimate vision for the area is to create a local arborist movement:

"We want local residents to plant trees and care for their trees so that eventually GreenHere can move to a different neighborhood and start the initiative over again."

GreenHere’s free backyard tree planting project hopes to plant 350 trees this year. They planted 162 in the Spring and another 188 will be planted this Fall. For more information on GreenHere you can visit www.greenhere.ca

Roohi Sahajpal is a third year Journalism student at Ryerson. Instead of merely reporting on what the candidates were doing for an online assignment covering the Toronto elections, she decided to dig up other interesting stories in the community. She discovered GreenHere and was intrigued by their ‘Greening Up’ Davenport and their Free Backyard Tree Planting Projects.

Want more ideas on how to join Wangari Maathai in planting trees and battling climate change? Stop by and discuss on our campaign page!

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes
Read our blog to keep up-to-date on GreenHeroes Campaigns
Sign up for our newsletter
Follow us on Twitter
Become our fan on Facebook



We learned about a great project that lets kids plant trees and fight global warming with the simple click of a mouse. Peter O’Brien is the President of Arbopals, a virtual tree-lover’s world for children aged 5-10. Like GreenHeroes.tv, Arbopals harnesses the power of the internet to connect people to the environment and help better its future.

For Peter and his team, solutions for global warming involve simple actions, like planting trees and cutting back in our daily lives. Need other ideas on working towards climate change solutions?

Join the discussion on our Talking Climate Change campaign page! Here, Peter describes how our own GreenHero Wangari Maathai has provided his Arbopals project with a major boost of inspiration to create a lasting legacy for our children.


By Peter O’Brien

"When we plant trees, we plant the seeds of peace and seeds of hope," says Wangari Maathai, and her work has certainly helped inspire the seeds of peace and of hope in many countries around the world.

What I find particularly remarkable about her story is that she has overcome incredible personal, professional and political challenges – fundamental challenges that many of us never have to deal with – and remained steadfastly committed to her vision of a greener, healthier world.

Seeing the needs of the women in her native Kenya for such simple things as clean water, building material and healthy food, Maathai started with a simple idea: plant trees.

The Green Belt Movement, founded in 1977, has been responsible for the planting of over 40 million trees. Motivated by this, the United Nations established the Billion Tree Campaign, which has led to the planting of 10 billion trees world-wide! That is a powerful legacy, and a legacy that will have a positive influence for many decades to come.

As the President of Arbopals, the first virtual world for children based on international tree-planting, I find Maathai a constant source of energy and inspiration. Kids understand the importance of trees, and what I’ve tried to do is connect their natural areas of interest – computers and the environment – to help plant trees in 21 countries around the world.

I hope that more people come to know Wangari Maathai’s amazing work and are empowered by her story to do their own part in keeping the world a green and healthy place.

Become a member here! And don’t forget, when you subscribe to Arbopals, real trees get planted around the world.

– Peter O’Brien, President of Arbopals


Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes
Read our blog to keep up-to-date on GreenHeroes Campaigns
Sign up for our newsletter
Follow us on Twitter
Become our fan on Facebook



What is a greenbelt? In its most basic form, a greenbelt is a tract of land, green space, aside and apart from development and urban areas. Its purpose may be to protect and maintain valuable farmland and precious natural resources, like fresh water and trees.

Our GreenHero Wangari Maathai found a way to connect her community to its environment by recognizing the social, economic, and political issues they face in daily life.

She created the Green Belt Movement, a global organization that helps local communities by re-shaping and greening their environment through tree planting and building up green spaces.

Believe it or not, Ontario is home to the world’s largest greenbelt. Burkhard Mausberg, president of the Friends of the Greenbelt Foundation explains how Wangari’s Canadian equivalent has its own way of connecting with its civilians, and how vital it is to our everyday lives.

Just like Wangari’s tree-planting actions, the continued efforts to maintain and grow Ontario’s greenbelt are helping to build an environmental legacy of our own in Canada.


Gail Krantzberg, Professor and Director of the Centre for Engineering and Public Policy, The School of Engineering Practice, McMaster University


By Burkhard Mausberg

President of the Friends of the Greenbelt Foundation


Burkhard Mausberg hiking on the Bruce Trail

Working in the environmental field for over 22 years has taught me a few things. The most important is that awareness of solutions to green issues needs to grow amongst Canadians.

It really comes down to this: we live in a busy world – and many people juggle more balls in the air on a daily basis than ever before. There is this moment at the end of the day, when you sit down, take off your work clothes and think, “How is it already 7pm?”

So as environmentalists, we have to realize that people are busy and we shouldn’t be preaching to them. Instead we need to reach out on their level, their time, their values and what’s important to them.

Which brings us to what I’ve chosen to dedicate my time to over the last six years: Ontario’s Greenbelt. Simply said, the Greenbelt is a great thing for Ontario.

It’s a world-leading law that preserves prime farmland and green spaces around the Greater Golden Horseshoe.

It gives us clean water and healthy local food. It’s bigger than P.E.I. and. In fact, at 1.8 million acres it is the largest Greenbelt in the world.

From producing the Quilt of Possibilities with the Ontario Crafts Council, the Beyond Imaginings photo exhibition at the Harbourfront Centre, and Hockey Night in the Greenbelt events where we sponsor Ontario Hockey League games in the Greenbelt, we are able to connect with people on their turf.

By presenting people with tangible and memorable stories that incorporate into their daily lives in a way that is not heavy handed, awareness – raising is welcomed.

Among the great impact the Greenbelt makes environmentally and agriculturally, it also has some positive economic value. It saves Ontario Taxpayers $2.6 billion per year in environmental services like water filtration and waste treatment and it provides $5.4 billion to Ontario’s economy through farming and its food production.

Ninety per cent of Ontarians believe the Greenbelt is one of the most important contributions to the future of our Province and 88% say that even in hard economic times, upholding environmental policy is important.

As a recognized policy model for the world, the Greenbelt is a critical part of the solution to our environmental concerns and it has the possibility to change the region, our country and the world.

And it’s becoming much more than a land use policy; it’s a legacy that will significantly contribute to a healthier Ontario and reduce our impact on climate change.

Burkhard Mausberg, President of the Friends of the Greenbelt Foundation


For more information on Ontario’s Greenbelt, visit www.greenbelt.ca
You can also find them on Twitter and Facebook

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes
Read our blog to keep up-to-date on GreenHeroes Campaigns
Sign up for our newsletter
Follow us on Twitter
Become our fan on Facebook



Alan Dater and Lisa Merton have been working together on the production of documentary films since 1989, and were inspired to make Taking Root: The Vision of Wangari Maathai after meeting Wangari Maathai back in 2002.

We were drawn to this vibrant story of the journey she took to save her community and it’s environment, and we were drawn to the complexity of links between poverty and development, and environment and good governance.

These two filmmakers felt compelled to tell her story of humility and strength in the face of trials and tribulations, and set out to bring her tale to millions of people. For them and for us at GreenHeroes, Wangari’s story should be a model for humanity.


By Lisa Merton, Director of Taking Root

This summer I had the amazing experience of showing our film Taking Root: The Vision of Wangari Maathai in Kenya just weeks before the referendum on the new constitution.

Kenyans who are under age 30 do not really know about the struggles, sacrifices and courage of Wangari Maathai.

For them, seeing Taking Root was especially eye opening. They knew that she had “fought the government” but had no idea at what personal and professional cost; nor did they know that the roots of this “fight” took hold with the simple act of planting trees, an effort on Maathai’s part to meet the needs of rural Kenyan women whose daily problems stemmed from living in a degraded environment.

For older Kenyans who had lived through the Moi years (President Daniel arap Moi had a strangle hold on power from 1978-2002), seeing the film was deeply moving, and reminded them of what they had gone through to reach the monumental moment they were about to have: a referendum on a new constitution, which passed overwhelmingly.

For over 30 years Wangari Maathai has fought tirelessly for the protection of the environment, human dignity, social justice, human rights, and the protection of democratic governance.

The hundreds of communities that have benefited from the Green Belt Movement (GBM) are not only mobilized and trained for tree planting, they are also empowered through civic and environmental education seminars (CEE) to promote advocacy for environmental protection and human rights.


Ruth Wangari Thungu, one of the mothers involved in the 1992 Freedom Corner protests in Uhuru Park for the release of political prisoners, looks at herself in the film Taking Root with co-producer/director Lisa Merton, July 2010

Because of the GBM’s holistic approach to change documented in Taking Root, organizations and individuals from all over the world have asked us to translate the film into their languages.

They feel that it is an inspirational film to show in nations that are facing rapid deforestation, threats to human rights and good governance.

Therefore, we have embarked on a bold initiative to translate and dub the film into 22 languages. Thanks to film festivals, Taking Root has already been translated into 7 languages; we’ve just completed the Haitian Creole version (dubbed as well), and Kiswhili is almost finished!

Stay tuned and do visit our website at www.takingrootfilm.com and the GBM website at www.greenbeltmovement.org


Purchase a copy of Taking Root here.

Learn more about Wangari Maathai and start Talking Climate Change by visiting our campaign page!

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes
Read our blog to keep up-to-date on GreenHeroes Campaigns
Sign up for our newsletter
Follow us on Twitter
Become our fan on Facebook

By Joan Prowse, Producer/Director


Tzeporah Berman

I was impressed to see that NBC premiered in prime time on Friday, November 19, a film called Harmony. The film shines a spotlight on innovative efforts to protect the planet. Prince Charles is the host and the film visits places like B.C.’s Great Bear Rainforest to show eco-solutions.

Harmony commends the work of ForestEthics for creating an unprecedented collaboration between environmentalists, industry, native groups and government.

ForestEthics co-founder, Tzeporah Berman, is one of the GreenHeroes profiled in tonight’s episode, Tree of Life.

Another featured GreenHero in tonight’s episode is Wangari Maathai. I was fortunate to meet her when she was speaking with students at Concordia University in Montreal last fall.

I was moved to tell her story when I saw the film Taking Root at HotDocs in the spring of 2008.

The documentary won the audience award at this international documentary festival. What engaged me was the film’s opening scene.


Wangari with Joan Prowse (left) & Field Producer Lina Cino (right)

Laura Reinsborough

Wangari recounts the story of a fig tree that, once removed, brought drought to her village. It was surprising to learn that as trees were removed, the repercussions this action had on people’s supply to food and clean drinking water were intensified.

Also inspiring to me was the courage shown by Wangari and Tzeporah to make change (both received criminal charges and Wangari went to jail).

I was encouraged by Wangari’s comment that you can have mentors and friends who support you in your struggle, but you cannot overlook the importance of “the strength you have within yourself” to sustain you through times of trial and tribulation.

Not to be overlooked is the third GreenHero in tonight’s episode, Laura Reinsborough. Like Tzeporah and Wangari, her simple yet innovative idea to harvest local fruit launched her organization, Not Far From The Tree.

Want to be a part of the action? Learn more about Wangari Maathai and start Talking Climate Change by visiting our campaign page!

Tree of Life premieres on TVO tonight at 7 p.m. and repeats on Saturday, November 27 at 4 p.m.

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

By Savvy Insider

Click here to find out what else Savvy Insider is writing about.

Life often is tough and uncompromising.

And when you least expect it, serendipity comes calling.

Take the case of Wangari Maathai, the founder of the Green Belt Movement (GBM) in Kenya, Africa and a GreenHero.

The movement started off by paying groups of women in Kenya to plant trees. Recognizing that women in her community didn’t have firewood, water or a voice to take action, she founded the GBM, building on the idea that a single grassroots action can have widespread global effects.

It was those tree-planting efforts that started the United Nations One Billion Trees Campaign all over the world.

A lofty, noble and hard to achieve objective, to be sure.

Just when Maathai thought no one was listening to the message of her organization, her phone rang.

It was that call that gave credence to her efforts – she was the first ever environmentalist to be awarded the prestigious Nobel Peace Prize.

The simple act of planting a tree, and recognition of the linkage between environment, democracy, and peace, soon spread like wildfire across the globe, empowering other communities to protect their local environments and speak up for change.

Now, she’s devoted to bringing environmental issues to the world’s attention. She’ll be in Mexico this November for the United Nations Climate Change Conference.

Stay tuned for more on Wangari’s work, and start Talking Climate Change. In the fight for environmental protection, we can’t sit idly. Raise your voice!

You can catch Wangari on TVO Tuesday, November 23rd at 7 pm ET as well as Saturday, November 27th at 4 pm ET, read more about Episode 4 here.

“It is the people who must save the environment. It is the people who must make their leaders change. And we cannot be intimidated. So we must stand up for what we believe in.”

– Wangari Maathai

Article orignally published in the Savvy Insider on Friday, Nov. 19, 2010

Remember – in the battle to save the planet, it’s time to speak up:
Share your story of how you’re starting a discussion on climate change and the environment and how you’re making your voice heard by entering our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

We Day
29Oct
2010

We Day is sweeping the hearts and minds of our nation’s youth. The event first hit Toronto on September 30th, then Vancouver on October 15th, leaving thousands of inspired pre-teens in its path.

Next stop is Montreal on November 12th, where thousands more young people will be spurred to act and inspired to change the world.

We were thrilled to learn about We Day for its youth-driven parallels to Jane Goodall’s Roots and Shoots campaign.

The annual event is hosted by Free the Children, a non-profit that utilizes the power and enthusiasm of youth to assist other youth through education and fundraising.

We Day calls upon renowned social activists, leaders, and performers to inspire hope in children and inspire passion to make a difference in the world. This year’s guests included Ben Mulroney, Olympian Alexandre Bilodeau, Deepak Chopra, and our own GreenHero, Wangari Maathai.

We admit that we’d have loved to attend an event like this when we were young, one where youth are not considered powerless to change; instead they are reminded that they are the greatest change makers. How fitting that Free the Children was founded back in 1995 by a 12-year-old Craig Keilberger. What started as an issue of international development has since expanded to a movement for local and global change on an assortment of issues, including the environment.


Photo Credit: Miss604 via Flickr

While politicians spend millions of dollars mulling about at meetings, these kids are spurred to immediate action, building schools, developing communities, and undertaking innovative global projects. They’ve already implemented 30 clean water projects that provide access to clean water for 60,000 people. In the three years of We Day’s existence, the youth have raised over $1.5 million for local causes, and over $3 million for global causes.

Beyond its immediate impacts, we learned that We Day has a year-long commitment requirement for those schools lucky enough to attend the day-long event. We Schools in Action program lends students the practical tools to convert their newfound inspiration into measurable action, for long after the day has ended.

So what’s their goal for the next year, and what you can do to help them? It literally takes the click of a mouse – their donors will donate $1 for every ‘like’ We Day gets on Facebook. Their goal is to reach 1 million by the end of the year, but we think they’ve set the bar too low. It hasn’t been a month yet, and they’ve already hit 250,000 likes!

Tune in for a recap of the 2010 We Day Toronto event on CTV, on October 30 at 7 pm.

Remember – in the battle to save the planet, youth can sprout change: Share stories of young people you know creating positive change, by entering  our contest, and you’ll be eligible to win a prize, including being featured on TV as our next GreenHero! Contest details and more information can be found here.

GreenHeroes.tv is all about saving the planet, one story at a time. Do you have a great story to tell about how you’re helping to make the world a greener place? Enter the contest to nominate a friend or yourself – you could be one of Canada’s next GreenHeroes!

Watch and learn about our celebrity GreenHeroes

Read our blog to keep up-to-date on GreenHeroes Campaigns

Sign up for our newsletter

Follow us on Twitter

Become our fan on Facebook

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